The landscape of influencer marketing has undergone significant transformation over the past decade. While the traditional portrayal of influencers often revolves around perfectly curated selfies from luxurious destinations, the reality is much more complex and strategic. Today, influencers are not merely waiting for brand endorsements; they are actively creating diverse revenue streams through innovative approaches. […]
Independent Body in Ireland Empowers EU Social Media Users to Challenge Content Moderation Decisions
In a significant move for digital rights, Ireland is set to introduce an independent body that allows social media users across the European Union to challenge content moderation decisions made by major platforms like Facebook, TikTok, and YouTube. This new Appeals Centre is a direct response to the EU’s Digital Services Act (DSA), which aims […]
Meta Revamps Facebook to Engage Young Adults
In a strategic pivot to regain its relevance among younger users, Meta, the parent company of Facebook, is rolling out new features aimed at attracting Gen Z. Tom Alison, head of Facebook at Meta, announced that the platform is evolving beyond its traditional role as a family and friends connection tool and is now focusing […]
ICC Rolls Out AI to Combat Toxic Content on Social Media
In an ambitious move aimed at enhancing player safety and promoting positive engagement, the International Cricket Council (ICC) recently announced the implementation of a new artificial intelligence (AI) powered moderation program. This initiative, launched ahead of the highly anticipated ICC Women’s T20 World Cup 2024, seeks to shield both players and fans from the toxic […]