China’s Consumer Price Wars Are Coming for Botox and Skincare China, known for its booming economy and rapid industrialization, is now facing a new challenge – deflation in the consumer market. The trend that initially targeted sectors like cars and fast food has now set its sights on the beauty and skincare industry, particularly Botox […]
Shein Opens Its Supply Network to Fashion Brands to Boost Growth
Shein Opens Its Supply Network to Fashion Brands to Boost Growth Fast fashion has revolutionized the way we consume and perceive clothing, with Shein being at the forefront of this movement. The online retailer has made a name for itself by offering trendy, affordable clothing at the click of a button. Now, Shein is taking […]
Why Brands Are Creating Their Own TV Shows
Why Brands Are Creating Their Own TV Shows In today’s fast-paced digital world, traditional advertising methods are becoming increasingly ineffective. Consumers are bombarded with ads everywhere they turn, leading to what experts call “ad fatigue.” As a result, brands are constantly on the lookout for innovative ways to connect with their target audience and cut […]
The Great Fashion Reset | When Will Luxury Bounce Back?
The Great Fashion Reset | When Will Luxury Bounce Back? The fashion industry has been facing unprecedented challenges in recent times, with the global pandemic sending shockwaves through the luxury market. As the world grapples with persistent economic pressures, key markets like China and the US have been significantly impacted, making it increasingly difficult for […]
US Holiday Spending Set for Steepest Drop Since Pandemic, PwC Survey Shows
US Holiday Spending Set for Steepest Drop Since Pandemic, PwC Survey Shows As the holiday season approaches, there is a notable shift in consumer behavior that is poised to impact retail sales significantly. According to a recent survey by PwC, US holiday spending is projected to experience its sharpest decline since the onset of the […]
Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet
Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet Anthropologie, the renowned fashion and lifestyle brand, has recently made waves in the industry with its latest move – launching its most significant celebrity campaign to date. Featuring the popular ‘Riverdale’ star Camila Mendes, this advertisement marks a pivotal moment for the retailer […]
Spotify adds messages feature to share music and podcasts
Spotify Introduces Messaging Feature for Seamless Music and Podcast Sharing In the fast-paced world of digital music streaming, Spotify continues to stay ahead of the curve by constantly innovating and enhancing user experience. The latest addition to their platform is the introduction of a messaging feature, allowing users to share their favorite music and podcasts […]
Global Beauty Firms Look to Carve Up Indian Market As ‘Last Bastion’ of Growth
Global Beauty Firms Look to Carve Up Indian Market As ‘Last Bastion’ of Growth The allure of the Indian market has always been strong for global beauty firms, and now more than ever, the focus is shifting towards this diverse and vibrant country. With a burgeoning middle class, a growing economy, and an increasing emphasis […]
Swiss Watch Exports Bounce Back in July Ahead of US Tariffs
Swiss Watch Exports Surge in July Amid Impending US Tariffs Swiss watch exports experienced a significant uptick in July as manufacturers ramped up shipments to the United States in anticipation of looming trade tariffs. This surge comes at a crucial time for the industry, which has been grappling with lackluster global demand attributed to factors […]
AI helps match ad emotion to content mood for better engagement
AI Helps Match Ad Emotion to Content Mood for Better Engagement In the ever-evolving landscape of digital marketing, the key to capturing the audience’s attention lies not only in what they see but also in how they feel. While traditional advertising methods focus on targeting what people look at, a new player has entered the […]