La Beauté: Louis Vuitton’s First Campaign Stars Hoyeon Louis Vuitton, the renowned luxury fashion house, has taken a significant step into the world of beauty with its inaugural makeup collection. Shot by the legendary fashion photographer Steven Meisel, the campaign features the talented actress Hoyeon, best known for her role in the global hit series […]
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign E.l.f. Cosmetics, known for its innovative and inclusive approach to beauty, recently found itself in hot water over its collaboration with comedian Matt Rife. The brand’s chief marketing officer, Kory Marchisotto, sat down with The Business of Beauty to address the controversy surrounding the campaign. In […]
How Afro Fashion Association Supports BIPOC Entrepreneurs in Sustainable Fashion
Empowering BIPOC Entrepreneurs: The Afro Fashion Association’s Impact on Sustainable Fashion In an industry where diversity and sustainability are often overlooked, the Afro Fashion Association in Milan is taking a stand to support BIPOC entrepreneurs in the world of sustainable fashion. This talent incubator is not only providing a platform for underrepresented voices but also […]
Shiseido’s Identity Crisis
Shiseido’s Identity Crisis: Navigating the Changing Tides of the Beauty Industry In the realm of beauty and cosmetics, few names carry as much weight as Shiseido. As Japan’s largest beauty conglomerate, Shiseido has long been synonymous with innovation, quality, and timeless elegance. However, in recent years, this industry giant has found itself facing an identity […]
Fenty Beauty Launches in India With Sephora and Tira Beauty
Fenty Beauty Makes a Statement in India Through Exclusive Partnership with Reliance Retail Fenty Beauty, the renowned cosmetics label owned by LVMH, is set to make its grand entrance into the Indian market through a strategic collaboration with Reliance Retail. This exclusive partnership will not only introduce Fenty Beauty’s diverse range of makeup and skincare […]
American Eagle Proves Starting a Conversation Is Worth Controversy
American Eagle Proves Starting a Conversation Is Worth Controversy In the fast-paced world of retail, grabbing the attention of consumers is a constant challenge. American Eagle, a popular apparel brand, recently found itself in the midst of a social media storm due to accusations of having “Nazi” undertones in its fall campaign. While this controversy […]
Kendrick Lamar Launches Creative Agency
Kendrick Lamar Launches Creative Agency Renowned rapper Kendrick Lamar has expanded his creative ventures with the launch of Project 3, a subdivision of his production company pgLang. This new endeavor is set to provide a wide range of services including creative direction, content creation, event planning, and more. With Lamar’s established reputation for pushing boundaries […]
Walmart’s Vision of Beauty for Everyone
Walmart’s Vision of Beauty for Everyone In the realm of beauty retail, Walmart has long been a dominant player with its vast store network and broad customer reach. However, in recent years, the retail giant has been strategically revamping its beauty offerings to stay ahead in the competitive market. Vinima Shekhar, Walmart’s vice president of […]
Guess AI model sparks fashion world debate
Guess AI Model Sparks Fashion World Debate Guess, the renowned fashion brand, has recently ignited a heated debate within the fashion world with its latest move of incorporating an AI model in its summer campaign. The AI model, created by Seraphinne Vallora, has raised eyebrows and stirred discussions among industry experts, consumers, and critics alike. […]
The Marketing Magic Behind Sydney Sweeney’s American Eagle Campaign
The Marketing Magic Behind Sydney Sweeney’s American Eagle Campaign American Eagle, a well-known retailer in the fashion industry, has been through a challenging year, like many other businesses around the world. However, the brand is not backing down in the face of adversity. Instead, it is strategically leveraging the star power and girl-next-door appeal of […]