Nara Smith: The Rising Star Behind Cetaphil’s Eczema Collection Campaign Nara Smith, a prominent model and TikTok influencer, has recently made headlines as the face of Cetaphil’s latest eczema collection campaign. This collaboration marks a significant milestone in Smith’s career and underscores Cetaphil’s strategic move to target a younger demographic. Smith’s journey to landing her […]
Exclusive: Chanel Signs Kendrick Lamar as Brand Ambassador
Exclusive: Chanel Signs Kendrick Lamar as Brand Ambassador Chanel, the iconic French fashion house known for its timeless elegance and sophistication, has made a bold and unexpected move by signing Kendrick Lamar, the renowned American musician, as its brand ambassador. This groundbreaking collaboration marks a significant shift in the fashion industry, bringing together the worlds […]
Valentino Sales Slipped by 2% in 2024
Valentino Sales Slipped by 2% in 2024: A Closer Look at the Impact on the Brand’s Strategy Valentino, the renowned Italian fashion house, faced a minor setback in 2024 as its sales dipped by 2%. While this news may raise eyebrows in the fashion industry, a deeper dive into the numbers reveals a strategic move […]
Sao Paulo Fashion Week is Back, and More Diverse Than Ever
Sao Paulo Fashion Week: Embracing Diversity in its 51st Digital Edition Sao Paulo Fashion Week, one of the most anticipated events in the fashion industry, is back with its 51st edition, set to run until June 27. This year, the renowned fashion event continues to showcase the latest trends, designs, and talents in the industry, […]
Sao Paulo Fashion Week Wraps Up
Sao Paulo Fashion Week Wraps Up The 51st edition of Sao Paulo Fashion Week (SPFW) ended on June 27 after showcasing the collections of a total of 43 designers. The event ran in a hybrid format, combining physical presentations with digital experiences to adapt to the current global situation. Despite the challenges posed by the […]
Meta under fire for scrapping diversity and moderation policies
Meta Under Fire for Scrapping Diversity and Moderation Policies Meta, the parent company of social media giant Facebook, is facing intense scrutiny and backlash for its recent decision to scrap diversity and moderation policies. Civil rights groups and advocates have raised concerns that Meta’s new direction could potentially endanger marginalized communities and exacerbate existing issues […]
Coach Inks Partnership With the WNBA
Coach Inks Partnership With the WNBA Coach, the renowned luxury fashion brand, has recently announced a groundbreaking partnership with the Women’s National Basketball Association (WNBA). This collaboration marks Coach as the official handbag partner of the league, solidifying its presence in the world of sports and further cementing the ever-growing intersection of fashion and athletics. […]
BoF CROSSROADS 2025: How to Tap into Fashion’s Future Growth Markets
BoF CROSSROADS 2025: Navigating Fashion’s Future Growth Markets The fashion industry is constantly evolving, with trends shifting at a rapid pace. To stay ahead in this dynamic landscape, designers need to not only keep up with the latest styles but also understand the global market trends that will shape the future of fashion. At the […]
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South Renowned fashion designer Sabyasachi Mukherjee recently sat down with BoF founder and CEO Imran Amed at BoF CROSSROADS 2025 to delve into the intricacies of establishing a global brand on one’s own terms. The conversation shed light on Mukherjee’s readiness to […]
LYS Beauty Secures Eight Figure Series A Investment
LYS Beauty Secures Eight Figure Series A Investment LYS Beauty, the Black-owned clean makeup label, is making waves in the beauty industry as it secures an eight-figure Series A investment. This significant milestone comes as the company continues to gain recognition for its high-quality products and commitment to inclusivity and sustainability. The round of funding […]