As we reflect on the marketing landscape of 2024, a clear trend emerges: successful brands have transformed into expert entertainers. This year, the marketing strategies that resonated with consumers revolved not just around products but around experiences, narratives, and cultural moments that captivated attention. Harnessing Cultural Moments A significant driver of this transformation has been […]
Global Digital Identity Challenges: Insights from IGF 2024 Panel
As the world increasingly shifts towards digital systems, the concept of digital identity has emerged as a critical focus points in both economic and social contexts. The IGF 2024 panel recently convened, shedding light on the multifaceted challenges associated with global digital identity frameworks. This discussion highlights the need for robust identity systems that not […]
Digital Ethiopia 2025: Navigating the Future of Public Services with Digital Identity
Ethiopia is on the threshold of a significant digital transformation, with the Digital Ethiopia 2025 initiative playing a pivotal role. This landmark program aims to enhance public service delivery through digital means, fundamentally changing how citizens interact with their government. Central to this ambitious plan is the Fayda digital ID system, which promises to streamline […]
# Connecting to Consumers Through Entertainment and Culture
As today’s consumers interact with a plethora of content channels, strategies for engagement and conversion are advancing rapidly. An intriguing discussion hosted by The Business of Fashion (BoF) in collaboration with Amazon Fashion examined how brands can connect with consumers through entertainment and culture. A significant shift in consumer behavior is evident, particularly highlighted by […]
How to Make Shoppable TV Work
The landscape of television is changing dramatically, spurring a merging of entertainment and commerce. As audiences rotate between streaming platforms, brands are increasingly finding ways to link their products to what viewers are watching. But as innovation rises, the challenge lies in creating engaging shopping experiences that respect viewers’ attention and keep the drama flowing […]
California Enacts a Law to Protect Domestic Abuse Survivors from Vehicle Technology Misuse
In a pivotal move highlighting the challenge of ensuring safety amidst technological advancements, California Governor Gavin Newsom has signed a new bill aimed at protecting domestic abuse survivors from potential technology misuse within internet-connected vehicles. In an age where vehicles are equipped with sophisticated features, this legislation addresses the rising concerns surrounding the use of […]
ENISA Sets to Develop Cybersecurity Certification Scheme for EU's Digital ID Wallets
The European Union is poised to enhance the digital security landscape significantly with the establishment of a cybersecurity certification scheme for digital identity wallets. This new initiative, overseen by the European Union Agency for Cybersecurity (ENISA), encompasses a critical range of standards and procedures aimed at protecting users’ personal information while enabling smooth cross-border usability […]
California Set to Mandate Clothing Recycling as Wardrobe Waste Grows
The state of California is on the brink of a groundbreaking initiative aimed at addressing the escalating problem of fashion and textile waste. A new bill, titled the Responsible Textile Recovery Act, seeks to shift the responsibility of recycling clothing from consumers to manufacturers. If passed, this legislation will enable Californians to drop off unwanted […]
New Law Limits Smartphone Use in California Schools
California has taken a significant step forward in addressing mental health concerns related to smartphone usage in educational settings. Recent legislation signed by Governor Gavin Newsom aims to curb excessive phone use in schools, reflecting a growing awareness across the nation regarding the detrimental effects of smartphones on students’ focus and well-being. Studies have increasingly […]
New California Laws Safeguard Actors from AI Exploitation
In a significant move for the entertainment industry, California Governor Gavin Newsom has enacted two crucial pieces of legislation aimed at protecting actors and performers from the unauthorized use of their digital likenesses through artificial intelligence (AI). These laws respond to growing concerns about how rapidly advancing AI technologies are reshaping the creative landscape, threatening […]