Trump Delays Enforcement of TikTok Sale Deadline In a move that has added yet another layer of uncertainty to the future of TikTok in the United States, President Donald Trump has decided to delay the enforcement of the deadline for the sale of the popular social media app. Originally, the deadline for TikTok to find […]
Branded Resale Service Provider Archive Raises $30 Million
Branded Resale Service Provider Archive Raises $30 Million In the fast-paced world of fashion, sustainability and circular economy practices are gaining traction. Companies are increasingly looking for ways to extend the lifecycle of their products and reduce waste. One innovative solution that has been making waves is the concept of resale, where pre-owned items are […]
Op-Ed | Why Luxury Needs Trump
Op-Ed | Why Luxury Needs Trump Bernard Arnault’s recent appearance at the US President’s inauguration might have sparked controversy and surprise among the public. Still, for the Chairman of LVMH, the world’s leading luxury goods company, it was a strategic business move. In the realm of high-end fashion and luxury brands, the intersection of politics […]
Op-Ed | The Cost of Growth in Beauty
Op-Ed | The Cost of Growth in Beauty In the ever-evolving landscape of the beauty industry, maintaining momentum and staying ahead of the competition has become increasingly challenging for brands. As noted by Barclays’ Lauren Lieberman, the influx of new players and the impact of external factors have significantly raised the stakes for beauty companies […]
Messika: Inside French Jewellery’s Most Disruptive Success
Messika: Inside French Jewellery’s Most Disruptive Success French jewellery brand Messika has taken the industry by storm with its unique combination of casual designs, edgy campaigns, and a strong foundation in the diamond industry. This winning formula has propelled Messika to become a global jewellery empire, captivating audiences worldwide. At the helm of this disruptive […]
AI Model Aitana Takes Social Media by Storm
The landscape of social media is witnessing a transformative shift, and at the forefront is Aitana, an AI-generated virtual influencer making significant waves across various platforms. Artificial intelligence is no longer a behind-the-scenes player; it is stepping into the spotlight, captivating audiences and brands alike by creating engaging, relatable personas that resonate in the digital […]
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
The year 2024 represented a significant transformation in the fashion industry as marketers sought innovative methods to connect with increasingly cautious consumers. In a landscape shaped by a mixture of emerging trends and cultural landmarks, the integration of sports played a vital role in reaching audiences previously preoccupied with post-pandemic spending. The Olympics provided a […]
2024 Was the Year of Entertainment in Marketing
As we reflect on the marketing landscape of 2024, a clear trend emerges: successful brands have transformed into expert entertainers. This year, the marketing strategies that resonated with consumers revolved not just around products but around experiences, narratives, and cultural moments that captivated attention. Harnessing Cultural Moments A significant driver of this transformation has been […]
Levi’s Brings Bob Dylan’s Wardrobe to Life with ‘A Complete Unknown’ Collab
Levi’s, the revered denim giant, has taken a significant step in bridging its storied past with contemporary culture through its latest collaboration with the upcoming film “A Complete Unknown.” This film, led by the talented Timothée Chalamet, chronicles Bob Dylan’s formative years as a musician in 1960s New York City, a period that profoundly shaped […]
Interparfums Sales Rise 15%, Buoyed by Fragrance Demand
Interparfums, a prominent European fragrance licensee, reported a remarkable 15% increase in sales year-on-year, totaling $425 million for its third-quarter earnings ending September 30. This performance not only surpassed analysts’ expectations of $413 million but also highlights the growing consumer appeal for prestige perfumes. The company, known for producing and distributing prestigious fragrances for notable […]