Amer Sports Raises Guidance After Strong Second-Quarter Earnings Amer Sports, the Finnish sports conglomerate, has recently made waves in the industry by announcing a significant uptick in its second-quarter earnings. The company reported robust sales figures, particularly in its Arc’teryx and Salomon brands, which saw impressive double-digit growth percentages. This success has prompted Amer Sports […]
On Returns to Profit, Surpasses $1 Billion in Revenue
On Returns to Profit, Surpasses $1 Billion in Revenue In a remarkable turn of events, the fast-growing Swiss running footwear company has not just bounced back from a challenging period but has exceeded all expectations by reporting a net income of CHF 57.7 million ($62.4 million). This impressive figure marks a significant upswing from the […]
Inside Fashion’s Biggest Olympics Ever
Inside Fashion’s Biggest Olympics Ever The intersection of sports and fashion has never been more pronounced than in the lead-up to the 2024 Olympic Games in Paris. Historically dominated by sportswear behemoths, this year’s event is witnessing a significant shift, with a surge of fashion brands eagerly stepping into the marketing arena. These fashion advertisers […]
How Puma Became a Rare Wholesale Success Story
How Puma Found Success in Multi-Brand Retail and Became a Rare Wholesale Success Story In the competitive world of sportswear, standing out from the crowd is no easy feat. For years, Puma, the German sportswear maker, struggled to find its unique identity among giants like Nike and Adidas. However, in a surprising turn of events, […]
How Uniqlo Finally Won Over Gen-Z
How Uniqlo Finally Won Over Gen-Z Uniqlo, the Japanese casual wear retailer, has been making waves in the fashion industry recently by successfully capturing the hearts of Gen-Z consumers. Known for its high-quality basics and timeless designs, Uniqlo has been able to pivot its strategy to appeal to a younger audience, thanks in part to […]
How Nike Ran Off Course
How Nike Lost Its Stride: A Look at the Factors Behind the Brand’s Recent Slump Nike, the iconic sportswear giant, is currently facing its toughest challenge in over a decade. While its competitors are thriving and setting new trends in the industry, Nike seems to have lost its stride. The brand that was once synonymous […]
How to Build Beauty Brands Bigger Than Their Founders
Building a successful beauty brand is no easy feat. It requires a blend of innovation, authenticity, and strategic planning to stand out in an oversaturated market. However, taking a brand from its humble beginnings to industry giant status is a whole different ball game. The Ordinary, a brand under Deciem’s umbrella, is a prime example […]
Kiko Milano Names Drew Elliott Chief Brand Officer
Kiko Milano Appoints Drew Elliott as Chief Brand Officer Italian-owned masstige beauty brand, Kiko Milano, has recently made a strategic move by naming Drew Elliott as its new Chief Brand Officer. The announcement comes as a significant development for the company, especially considering Elliott’s impressive background in the cosmetics industry. Having previously worked at MAC […]
Same Sparkle, Different Sell: Diamond Marketing Tries Something New
Same Sparkle, Different Sell: Diamond Marketing Tries Something New The jewellery industry has long been synonymous with the allure of diamonds, the sparkling gemstones that have captured hearts and adorned fingers for centuries. However, as technology advances and consumer preferences evolve, a new player has emerged on the scene: lab-grown diamonds. These man-made stones, which […]
Why Food Is Everywhere in Fashion Advertising
Food Fusion: The Intersection of Culinary Culture and Fashion Advertising In the fast-paced world of fashion advertising, trends come and go with the blink of an eye. One trend that seems to have firmly planted its roots in recent years is the ubiquitous presence of food in fashion imagery. From high-end designer campaigns to streetwear […]