Apple Accused of Misleading AI Advertising Consumers who rushed to buy Apple’s latest devices expecting advanced AI features are now voicing their frustration through legal action, accusing the tech giant of misleading marketing. This accusation comes as a blow to Apple, a company known for its innovation and cutting-edge technology. With the rise of artificial […]
Why Aren’t Luxury Brands Signing India’s Cricketers?
Why Luxury Brands Hesitate to Sign India’s Cricketers In the world of sports, few athletes hold as much influence over their fans as cricketers in India. With a massive fan following and a revered status in the country, these sportsmen have the potential to be powerful marketing vehicles for global luxury fashion brands. However, despite […]
Can Formula 1 Keep TAG Heuer in the Fast Lane?
Can Formula 1 Keep TAG Heuer in the Fast Lane? TAG Heuer, the renowned watch brand under the LVMH umbrella, is gearing up to accelerate its marketing efforts in the dynamic world of Formula 1 racing. With plans to allocate almost 20 percent of its sales to marketing initiatives this year, the brand is underlining […]
Shein Profit Dropped Last Year, Further Challenging IPO, FT Says
Shein Profit Dropped Last Year, Further Challenging IPO, FT Says The fast-fashion industry has long been a competitive and ever-changing landscape. With trends evolving rapidly and consumer preferences shifting unpredictably, companies in this sector must constantly adapt to stay ahead. However, even the most prominent players in the market are not immune to challenges, as […]
Coty Misses Quarterly Revenue Estimates
Coty Misses Quarterly Revenue Estimates: A Sign of Changing Trends in the Beauty Industry Coty, a global beauty company, recently announced a disappointing second-quarter revenue result, falling short of estimates and leading to a cut in its annual profit forecast. The company attributed this setback to several factors, including a decrease in demand for cosmetics […]
The BoF Podcast | Why India Will Not Be The Next China for Luxury
The BoF Podcast | Discussing Why India Will Not Be The Next China for Luxury In a recent installment of The Business of Fashion (BoF) Podcast, Ravi Thakran offered a compelling analysis on why India is unlikely to replicate China’s trajectory in the luxury market. This insightful conversation, which took place at BoF VOICES 2024, […]
Tapestry Boosts Annual Outlook on Coach Strength
Tapestry Boosts Annual Outlook on Coach Strength Luxury fashion conglomerate Tapestry, the parent company of Coach, is setting its sights high for the current fiscal year. The company recently announced a bullish outlook, anticipating revenue to surpass $6.85 billion. This optimistic forecast comes as a result of the strength and resilience displayed by one of […]
Trump delays enforcement of TikTok sale deadline
Trump Delays Enforcement of TikTok Sale Deadline In a move that has added yet another layer of uncertainty to the future of TikTok in the United States, President Donald Trump has decided to delay the enforcement of the deadline for the sale of the popular social media app. Originally, the deadline for TikTok to find […]
Branded Resale Service Provider Archive Raises $30 Million
Branded Resale Service Provider Archive Raises $30 Million In the fast-paced world of fashion, sustainability and circular economy practices are gaining traction. Companies are increasingly looking for ways to extend the lifecycle of their products and reduce waste. One innovative solution that has been making waves is the concept of resale, where pre-owned items are […]
Op-Ed | Why Luxury Needs Trump
Op-Ed | Why Luxury Needs Trump Bernard Arnault’s recent appearance at the US President’s inauguration might have sparked controversy and surprise among the public. Still, for the Chairman of LVMH, the world’s leading luxury goods company, it was a strategic business move. In the realm of high-end fashion and luxury brands, the intersection of politics […]