Op-Ed | The Cost of Growth in Beauty In the ever-evolving landscape of the beauty industry, maintaining momentum and staying ahead of the competition has become increasingly challenging for brands. As noted by Barclays’ Lauren Lieberman, the influx of new players and the impact of external factors have significantly raised the stakes for beauty companies […]
Messika: Inside French Jewellery’s Most Disruptive Success
Messika: Inside French Jewellery’s Most Disruptive Success French jewellery brand Messika has taken the industry by storm with its unique combination of casual designs, edgy campaigns, and a strong foundation in the diamond industry. This winning formula has propelled Messika to become a global jewellery empire, captivating audiences worldwide. At the helm of this disruptive […]
AI Model Aitana Takes Social Media by Storm
The landscape of social media is witnessing a transformative shift, and at the forefront is Aitana, an AI-generated virtual influencer making significant waves across various platforms. Artificial intelligence is no longer a behind-the-scenes player; it is stepping into the spotlight, captivating audiences and brands alike by creating engaging, relatable personas that resonate in the digital […]
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
The year 2024 represented a significant transformation in the fashion industry as marketers sought innovative methods to connect with increasingly cautious consumers. In a landscape shaped by a mixture of emerging trends and cultural landmarks, the integration of sports played a vital role in reaching audiences previously preoccupied with post-pandemic spending. The Olympics provided a […]
2024 Was the Year of Entertainment in Marketing
As we reflect on the marketing landscape of 2024, a clear trend emerges: successful brands have transformed into expert entertainers. This year, the marketing strategies that resonated with consumers revolved not just around products but around experiences, narratives, and cultural moments that captivated attention. Harnessing Cultural Moments A significant driver of this transformation has been […]
Levi’s Brings Bob Dylan’s Wardrobe to Life with ‘A Complete Unknown’ Collab
Levi’s, the revered denim giant, has taken a significant step in bridging its storied past with contemporary culture through its latest collaboration with the upcoming film “A Complete Unknown.” This film, led by the talented Timothée Chalamet, chronicles Bob Dylan’s formative years as a musician in 1960s New York City, a period that profoundly shaped […]
Interparfums Sales Rise 15%, Buoyed by Fragrance Demand
Interparfums, a prominent European fragrance licensee, reported a remarkable 15% increase in sales year-on-year, totaling $425 million for its third-quarter earnings ending September 30. This performance not only surpassed analysts’ expectations of $413 million but also highlights the growing consumer appeal for prestige perfumes. The company, known for producing and distributing prestigious fragrances for notable […]
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
On September 25, Zalando Partner Marketing Services (ZMS) brought together the fashion industry’s key players at their fourth annual Partner Awards held in Berlin. This event highlighted innovative advertising strategies within Zalando’s e-commerce platform, which boasts a remarkable 560 million visits per month and a wide customer base of approximately 50 million across 25 European […]
The Business of Beauty Haul of Fame: Christmas in September
As autumn leaves begin to fall, the beauty industry has already pivoted towards the holiday season, showcasing a phenomenon that has transformed how brands connect with consumers. The rise of advent calendars as strategic marketing tools not only changes the gifting landscape but also enhances customer engagement and acquisition. Advent calendars, once limited to the […]
LVMH Close to F1 Sponsorship Deal for Range of Brands
LVMH Moët Hennessy Louis Vuitton, a titan in the luxury goods sector, is on track to secure a monumental sponsorship deal with Formula One. This partnership, still in the final stages of negotiation, represents a strategic move that would not only spotlight LVMH’s prestigious brands on the global racing stage but also reshape the marketing […]