Interparfums, a prominent European fragrance licensee, reported a remarkable 15% increase in sales year-on-year, totaling $425 million for its third-quarter earnings ending September 30. This performance not only surpassed analysts’ expectations of $413 million but also highlights the growing consumer appeal for prestige perfumes. The company, known for producing and distributing prestigious fragrances for notable […]
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
On September 25, Zalando Partner Marketing Services (ZMS) brought together the fashion industry’s key players at their fourth annual Partner Awards held in Berlin. This event highlighted innovative advertising strategies within Zalando’s e-commerce platform, which boasts a remarkable 560 million visits per month and a wide customer base of approximately 50 million across 25 European […]
The Business of Beauty Haul of Fame: Christmas in September
As autumn leaves begin to fall, the beauty industry has already pivoted towards the holiday season, showcasing a phenomenon that has transformed how brands connect with consumers. The rise of advent calendars as strategic marketing tools not only changes the gifting landscape but also enhances customer engagement and acquisition. Advent calendars, once limited to the […]
LVMH Close to F1 Sponsorship Deal for Range of Brands
LVMH Moët Hennessy Louis Vuitton, a titan in the luxury goods sector, is on track to secure a monumental sponsorship deal with Formula One. This partnership, still in the final stages of negotiation, represents a strategic move that would not only spotlight LVMH’s prestigious brands on the global racing stage but also reshape the marketing […]
Net-a-Porter Shifts Beauty to Affiliate Model
In a significant strategic pivot, luxury online retailer Net-a-Porter has announced a shift in its beauty operations toward an affiliate model, a move signaling both adaptation and innovation in the e-commerce landscape. This transition, set to take effect in 2025, brings about a marked change from direct sales to a model where products will be […]