Kim Kardashian’s Skims Hires First Chief Commercial Officer Kim Kardashian’s shapewear, intimates, and loungewear brand, Skims, continues to make waves in the fashion industry as it announces the appointment of Robert Norton as its first Chief Commercial Officer. This strategic move showcases the brand’s commitment to growth and market expansion. With Norton’s extensive experience, particularly […]
The Football Team That Finally Got Fashion Right
AC Milan: The Football Team That Finally Got Fashion Right When it comes to the world of football, teams are constantly looking for ways to stand out both on and off the field. While success on the pitch is crucial, off-field ventures can also play a significant role in shaping a team’s image and appeal. […]
Adidas to Launch Fear of God Athletics Collaboration in Second Half of 2023
Adidas to Launch Fear of God Athletics Collaboration in Second Half of 2023 Adidas, the renowned sportswear giant, has set the stage for a thrilling launch in the second half of 2023. The much-anticipated collaboration with Fear of God Athletics is poised to redefine the intersection of fashion and athletics. Bjorn Gulden, the Chief Executive […]
A New Era of Fashion-Carmaker Collaborations
A New Era of Fashion-Carmaker Collaborations In the fast-paced world of fashion and automotive industries, collaboration is the name of the game. The recent trend of fashion-carmaker partnerships has taken the market by storm, with brands like Rimowa and Porsche joining forces to create innovative products that appeal to a younger, more aspirational consumer base. […]
How Puma Became a Rare Wholesale Success Story
How Puma Found Success in Multi-Brand Retail and Became a Rare Wholesale Success Story In the competitive world of sportswear, standing out from the crowd is no easy feat. For years, Puma, the German sportswear maker, struggled to find its unique identity among giants like Nike and Adidas. However, in a surprising turn of events, […]
Inside Adidas’ Yeezy Dilemma
Inside Adidas’ Yeezy Dilemma Adidas, the German sportswear giant, found itself in a lucrative partnership with rapper Kanye West, also known as Ye. The collaboration resulted in the creation of the highly sought-after Yeezy brand, which generated a staggering $1.7 billion in 2021 alone. This accounted for nearly 7 percent of Adidas’ annual revenue, showcasing […]
The Ye and Adidas Conflict, Explained
The Ye and Adidas Conflict, Explained The partnership between Adidas and the enigmatic artist known as Ye, formerly Kanye West, has been a lucrative one for the sportswear giant. The collaboration birthed the immensely popular Yeezy line, which has become a staple in sneaker culture and beyond. However, recent developments have cast a shadow over […]
LVMH and Formula 1 Announce 10-Year Partnership
LVMH and Formula 1 Announce 10-Year Partnership In a move that has sent ripples of excitement through the luxury goods and motorsports industries, LVMH has recently revealed a groundbreaking partnership with Formula 1 set to span the next decade. This collaboration is not only set to redefine the way we perceive luxury and high-speed racing […]
E-Commerce Firm Jumia Draws Takeover Interest From Axian
E-Commerce Giant Jumia Attracts Acquisition Attention from Axian The e-commerce landscape in Africa is heating up as reports surface of a potential acquisition deal between the continent’s largest e-commerce platform, Jumia, and telecommunications company Axian. This move could signify a significant shift in the e-commerce sector in Africa and pave the way for both companies […]
IGF 2025: Africa charts a sovereign path for AI governance
IGF 2025: Africa charts a sovereign path for AI governance In the realm of artificial intelligence (AI) development, Africa is making strides towards charting a sovereign path for AI governance. The International Governance Forum (IGF) 2025 has become a pivotal platform for African nations to address the challenges and opportunities that AI presents. One of […]