The Logic Behind C.P. Company’s Manchester City Partnership Italian fashion brand C.P. Company has recently struck a deal with the reigning Premier League champions, Manchester City, to provide the team with clothing for their “away” Champions League games starting next season. This collaboration between a high-end fashion label and a top football club might seem […]
Adidas Places Yeezy Partnership Under Review
Adidas Places Yeezy Partnership Under Review Adidas, the renowned German sportswear giant, has recently found itself at the center of a controversy surrounding its partnership with Ye, the artist and designer formerly known as Kanye West. The dispute arose when Ye took to Instagram in August and early September to express his frustration, alleging that […]
Ripple partners with AMINA Bank to expand in Europe
Ripple Partners with AMINA Bank to Expand in Europe Ripple, a prominent player in the cryptocurrency realm, has recently struck a strategic partnership with AMINA Bank to solidify its presence in Europe. This collaboration marks a significant milestone for both entities, showcasing a mutual commitment to fostering financial innovation and expanding their reach in the […]
Op-Ed | Luxury Brands Have Tennis Fever
Op-Ed | Luxury Brands Have Tennis Fever Luxury brands have long been synonymous with exclusivity, elegance, and sophistication. From high-end fashion houses to prestigious watchmakers, these brands have always sought out unique opportunities to align themselves with sports, events, and personalities that embody their values. In recent years, the world of tennis has emerged as […]
Kim Kardashian’s Skims Hires First Chief Commercial Officer
Kim Kardashian’s Skims Hires First Chief Commercial Officer Kim Kardashian’s shapewear, intimates, and loungewear brand, Skims, continues to make waves in the fashion industry as it announces the appointment of Robert Norton as its first Chief Commercial Officer. This strategic move showcases the brand’s commitment to growth and market expansion. With Norton’s extensive experience, particularly […]
The Football Team That Finally Got Fashion Right
AC Milan: The Football Team That Finally Got Fashion Right When it comes to the world of football, teams are constantly looking for ways to stand out both on and off the field. While success on the pitch is crucial, off-field ventures can also play a significant role in shaping a team’s image and appeal. […]
Adidas to Launch Fear of God Athletics Collaboration in Second Half of 2023
Adidas to Launch Fear of God Athletics Collaboration in Second Half of 2023 Adidas, the renowned sportswear giant, has set the stage for a thrilling launch in the second half of 2023. The much-anticipated collaboration with Fear of God Athletics is poised to redefine the intersection of fashion and athletics. Bjorn Gulden, the Chief Executive […]
A New Era of Fashion-Carmaker Collaborations
A New Era of Fashion-Carmaker Collaborations In the fast-paced world of fashion and automotive industries, collaboration is the name of the game. The recent trend of fashion-carmaker partnerships has taken the market by storm, with brands like Rimowa and Porsche joining forces to create innovative products that appeal to a younger, more aspirational consumer base. […]
How Puma Became a Rare Wholesale Success Story
How Puma Found Success in Multi-Brand Retail and Became a Rare Wholesale Success Story In the competitive world of sportswear, standing out from the crowd is no easy feat. For years, Puma, the German sportswear maker, struggled to find its unique identity among giants like Nike and Adidas. However, in a surprising turn of events, […]
Inside Adidas’ Yeezy Dilemma
Inside Adidas’ Yeezy Dilemma Adidas, the German sportswear giant, found itself in a lucrative partnership with rapper Kanye West, also known as Ye. The collaboration resulted in the creation of the highly sought-after Yeezy brand, which generated a staggering $1.7 billion in 2021 alone. This accounted for nearly 7 percent of Adidas’ annual revenue, showcasing […]