Wider AI Applications Take Center Stage at Japan’s CEATEC Electronics Show The annual CEATEC electronics show in Japan has once again captured the attention of tech enthusiasts and industry professionals alike. This year, with over 800 organizations participating in the event, one trend stands out among the rest – the widespread applications of artificial intelligence […]
Can Sports Brands Turn Hypebeasts Into Athletes?
Can Sports Brands Turn Hypebeasts Into Athletes? In a world where fashion and sports are no longer mutually exclusive, sportswear brands are presented with a unique opportunity to bridge the gap between hypebeasts and athletes. The lines between these two consumer groups have become increasingly blurred, paving the way for innovative strategies that cater to […]
The Kicks You Wear: Nike Is Challenging Its Challengers
The Kicks You Wear: Nike Is Challenging Its Challengers Nike, the global sportswear giant, has always been a powerhouse in the industry, but in recent years, it seemed to have taken a back seat to some of its competitors. However, for the first time in a long time, Nike is stepping back into the limelight […]
The Kicks You Wear: The Hype Is Real for Adidas
The Kicks You Wear: The Hype Is Real for Adidas In the ever-competitive world of sneaker culture, brands are constantly vying for the spotlight, trying to outdo each other with the next big release. In 2025, Adidas found itself in the enviable position of being the talk of the town, thanks to an unexpected hype […]
AI and cloud to drive Google’s partnership with LA28 and Team USA
AI and Cloud: Google’s Game-Changing Partnership with LA28 and Team USA Google has once again proven its commitment to innovation and excellence by announcing a groundbreaking partnership with LA28 and Team USA. This collaboration aims to leverage the power of AI and Cloud technology to revolutionize the way athletes perform, engage with fans, and manage […]
The Kicks You Wear: Clearing The Air on Puma + Adidas’ Big Game Opportunity
The Kicks You Wear: Clearing The Air on Puma + Adidas’ Big Game Opportunity The footwear industry is no stranger to fierce competition, with brands constantly vying for the top spot in consumers’ hearts and closets. Recently, the rumour mill has been abuzz with speculation surrounding the future of sports apparel giants Puma and Adidas. […]
Britain’s JD Sports Says Nike ‘Doing All the Right Things’ to Lift Sales
Britain’s JD Sports Thrives on Nike Partnership, Boosting Sales In the dynamic world of retail, where trends come and go at the blink of an eye, forging strong partnerships with leading brands can be the key to success. JD Sports, a prominent player in the British sportswear market, seems to have cracked the code by […]
The Kicks You Wear: Not So Fast on a Puma and Adidas Reunion
The Kicks You Wear: Not So Fast on a Puma and Adidas Reunion Speculation about a potential reunion between the two legacy German footwear brands ran wild this week, but it might not be as brilliant an idea as it sounds. The rivalry between Puma and Adidas dates back to the aftermath of World War […]
EU launches strategy to strengthen research and technology infrastructures
EU Strengthens Research and Technology Infrastructures: A Step Towards Innovation Excellence The European Commission is making significant strides in the realm of research and technology infrastructures with its latest strategic unveiling. The newly launched strategy aims to bolster the existing frameworks and pave the way for a more robust and innovative future. This move highlights […]
Armani’s Surprise Will, Explained
Armani’s Surprise Will: What Does It Mean for the Fashion Industry? The late Italian designer, Giorgio Armani, has left the fashion world stunned with his recent will, which outlines a significant change in the ownership structure of the iconic Armani fashion house. The mandate, revealed just this week, requires the Armani foundation to offload a […]