The Kicks You Wear: Did Nike Lose the Youth? Data from a new survey reveals a surprising shift in the realm of back-to-school fashion – Nike, the long-reigning champion of athletic footwear and apparel, seems to be facing a new challenge. For years, the iconic swoosh has been synonymous with youth culture, setting trends and […]
Heritage Fashion Brand Belstaff Bought by British Sportswear Group Castore
Heritage Fashion Brand Belstaff Bought by British Sportswear Group Castore Belstaff, the iconic heritage fashion brand known for its timeless motorcycle gear, has found a new home under the ownership of the British sportswear group Castore. This acquisition comes on the heels of billionaire Sir Jim Ratcliffe’s Ineos purchasing the struggling brand for an undisclosed […]
The Kicks You Wear: Which Brand Will Win the US Open?
The Kicks You Wear: Which Brand Will Win the US Open? As the US Open approaches, the world of tennis is not just about fierce competition on the court, but also a battleground for sports brands vying for the top spot in the sneaker game. From Nike to Adidas, all the major players are gearing […]
How Fashion Is Navigating Its Summer of Scandal
Fashion Brands Under Fire: Navigating the Summer of Scandal The world of fashion is no stranger to controversy, and this summer has been no exception. American Eagle, Adidas, and Swatch are just a few of the prominent companies that have found themselves at the center of scandals, leaving many to wonder how these brands will […]
Revolution Beauty Founders Return to Tackle Turnaround
Revolution Beauty Founders Return to Tackle Turnaround Revolution Beauty, the UK beauty group that has been facing challenges in recent times, is gearing up for a significant transformation as its founders make a comeback. In a strategic move, the company has concluded its sale process and disclosed that Tom Allsworth, one of the co-founders, will […]
Adidas Visits Indigenous Mexican Town to Apologise for Sandal Design
Adidas Takes Responsibility: Visiting Indigenous Mexican Town to Apologize for Sandal Design Adidas, a global sportswear giant, recently found itself in hot water over a sandal-inspired shoe design that sparked controversy and accusations of cultural appropriation. The backlash stemmed from the brand’s collaboration with fashion designer Willy Chavarria, which led to the creation of a […]
Mejuri Wants to Bring Jewellery Back to Sports
Mejuri Collaborates with Racquet Magazine to Bring Fine Jewelry to the Sports Scene DTC fine jewelry brand Mejuri is making waves in the sports world with an unexpected yet exciting collaboration. The brand has partnered with Racquet Magazine to introduce a unique collection that merges the worlds of luxury jewelry and sports, set to launch […]
Adidas Apologises for Sandal Appropriating Indigenous Mexican Design
Adidas Faces Backlash and Issues Apology for Sandal Appropriating Indigenous Mexican Design Adidas, a renowned sportswear and footwear brand, recently found itself in hot water over its latest release, the Oaxaca slip-on. Created in collaboration with Mexican-American designer Willy Chavarria, the shoe features a black sneaker sole adorned with the distinctive leather weave pattern commonly […]
Mexico Wants Adidas to Pay Up After Indigenous-Inspired Collaboration with Willy Chavarria
Mexico Seeks Compensation from Adidas Over Indigenous-Inspired Collaboration with Willy Chavarria Mexico is at the forefront of protecting its rich cultural heritage as it pursues potential legal action against global sportswear giant Adidas. The controversy stems from a collaboration between Adidas and designer Willy Chavarria, which resulted in the release of the “Oaxaca Slip On” […]
This Week: How Far Does the Power of Brand Go?
This Week: How Far Does the Power of Brand Go? On Running and Tapestry are set to report their earnings this week, stepping into the spotlight amid the backdrop of rising inflation and cautious consumer spending. With the recent strong performances from Ralph Lauren and E.l.f. Beauty, the upcoming financial results of these two brands […]