For Retailers, US-Vietnam Trade Deal Leaves Questions The recent implementation of new US tariffs on Vietnamese imports has sent shockwaves through the retail industry, leaving sportswear and clothing giants like Nike and Adidas grappling with uncertainty. The trade deal between the United States and Vietnam, once seen as a beacon of hope for affordable manufacturing […]
Has Fashion’s Convergence With Sports Gone Too Far?
Has Fashion’s Convergence With Sports Gone Too Far? In recent years, the intersection of fashion and sports has become increasingly blurred, with sports-inspired designs permeating runways, street style, and everyday wear. The trend has been fueled by a deluge of product releases and collaborations between fashion brands and sports teams or athletes. While this fusion […]
Inside Fashion’s Biggest Olympics Ever
Inside Fashion’s Biggest Olympics Ever The intersection of sports and fashion has never been more pronounced than in the lead-up to the 2024 Olympic Games in Paris. Historically dominated by sportswear behemoths, this year’s event is witnessing a significant shift, with a surge of fashion brands eagerly stepping into the marketing arena. These fashion advertisers […]
Fashion’s Sports Obsession Is No Accident
Fashion’s Sports Obsession Is No Accident The recent convergence of the sports and fashion industries has culminated in a thrilling spectacle at the Olympics. This fusion is not a random occurrence but the result of a carefully crafted relationship that has been gaining momentum over the past two years. The marriage of sport and style […]
How Sports Partnerships Are Making Fashion’s Waste Problem Worse
Sports Partnerships: The Dark Side of Fashion’s Waste Crisis In the realm of sports, partnerships with major brands like Nike and Adidas have long been coveted by teams and athletes alike. The allure of donning the latest cutting-edge gear and apparel is not only a matter of performance but also a statement of status and […]
Adidas’ Plans for Yeezy: What We Know
Adidas’ Plans for Yeezy: What We Know Adidas, the renowned German sportswear giant, has been making waves in the industry with its collaboration with Kanye West, the Yeezy brand. The partnership between Adidas and Yeezy has been immensely successful, with sneakers flying off the shelves as soon as they are released. However, recent reports suggest […]
Nike’s Latest Sports Headache, Explained
Nike’s Latest Sports Headache: FC Barcelona Considers In-House Approach In the fast-paced and highly competitive world of sports partnerships, even the most established relationships can hit a rough patch. Recently, global sportswear giant Nike found itself in a bit of a bind as FC Barcelona, one of its long-standing partners, hinted at the possibility of […]
Can Adidas Move On From Yeezy?
Can Adidas Move On From Yeezy? Adidas, the renowned sportswear giant, has long been synonymous with innovation and trendsetting in the industry. However, recent challenges have put the brand’s future into question. One of the most pressing issues facing the incoming CEO, Bjørn Gulden, is the handling of unsold Yeezy inventory and reversing the brand’s […]
Adidas to Launch Fear of God Athletics Collaboration in Second Half of 2023
Adidas to Launch Fear of God Athletics Collaboration in Second Half of 2023 Adidas, the renowned sportswear giant, has set the stage for a thrilling launch in the second half of 2023. The much-anticipated collaboration with Fear of God Athletics is poised to redefine the intersection of fashion and athletics. Bjorn Gulden, the Chief Executive […]
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Why Athletes Are Choosing Independence Over Nike and Adidas In the world of sports, major brands like Nike and Adidas have long been synonymous with success and prestige. Athletes dream of signing endorsement deals with these industry giants, seeing it as a stamp of approval for their talent and hard work. However, a shift is […]