Sneaker Resale Isn’t the Business It Used To Be Sneaker resale, once a booming industry with skyrocketing premiums and high demand, is now facing a significant downturn. The top brands in footwear, such as Nike, Adidas, and Jordan, have all experienced a decrease in resale value, leaving resellers in a challenging position. This shift has […]
No judges, no appeals, no fairness: Wimbledon 2025 shows what happens when AI takes over
No judges, no appeals, no fairness: Wimbledon 2025 shows what happens when AI takes over The prestigious Wimbledon tournament, known for its traditions and strict adherence to rules, took a significant leap into the future in 2025 by implementing artificial intelligence (AI) to make all the calls during matches. This groundbreaking decision sparked a global […]
Adidas and Puma Bet on Running Shoes as Tariffs Loom
Adidas and Puma Bet on Running Shoes as Tariffs Loom Adidas and Puma, two iconic German sneaker brands, are gearing up for a strategic shift in their product focus. With the looming threat of tariffs and the increasing competition from smaller rivals like Hoka and On Holding AG, both companies are setting their sights on […]
Who Won ‘Las Vegas Fashion Week’? Inside Fashion’s F1 Breakout
Who Won ‘Las Vegas Fashion Week’? Inside Fashion’s F1 Breakout Las Vegas Fashion Week recently witnessed a thrilling fusion of speed, style, and luxury as Formula One’s latest grand prix became the ultimate runway for top fashion brands. From sportswear giants like Puma and Kappa to iconic luxury houses such as Versace and Louis Vuitton, […]
Adidas Facing Investor Pressure to Reveal Findings of Ye Investigation
Adidas Under Pressure: The Demand for Transparency in Ye Investigation Adidas, the renowned German sportswear giant, is currently under the microscope as investor pressure mounts for the disclosure of internal findings regarding misconduct allegations against former collaborator Ye. This scrutiny comes as Union Investment, a major shareholder in Adidas, prepares to push for transparency on […]
Adidas Will Sell Its Yeezy Inventory
Adidas Will Sell Its Yeezy Inventory Adidas, the renowned sportswear giant, has made a strategic decision that is bound to resonate with sneakerheads and fashion enthusiasts alike. At its annual meeting on Thursday, the company announced its intention to sell off its remaining stock of Yeezy sneakers, a collaboration with the influential rapper and fashion […]
Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues
Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues Adidas, the renowned German sportswear giant, is making significant strides in its financial performance as it continues to witness a remarkable recovery following the Yeezy saga. The company has recently announced an upgrade in its profit forecast, attributing this positive outlook to the soaring demand for its […]
Does Under Armour Need Kevin Plank?
Does Under Armour Need Kevin Plank? When Under Armour made the surprising announcement that its controversial founder, Kevin Plank, would be returning as CEO, it sent shockwaves through the business world. Investors were left scratching their heads, wondering if this move was the right one for the American sportswear retailer. But why has Plank been […]
How Soccer Conquered the US Sneaker Market
How Soccer Cleats Scored Big in the US Sneaker Market The United States has long been a stronghold for basketball sneakers, with iconic brands like Nike and Adidas leading the charge in this lucrative market. However, in recent years, there has been a noticeable shift as soccer cleats, also known as football boots, have started […]
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
Adidas Plans to Still Use Yeezy Designs After Costly Divorce Adidas, the renowned sportswear giant, has been navigating turbulent waters following its high-profile split with Kanye West, also known as Ye. The fallout from this separation has been significant, with Adidas recently slashing its profitability forecast for the fourth time this year. Despite the challenges […]