Tag: #Adidas #Sportswear #RetailInnovation #MarketTrends #BusinessStrategy

Mejuri Wants to Bring Jewellery Back to Sports

Mejuri Collaborates with Racquet Magazine to Bring Fine Jewelry to the Sports Scene DTC fine jewelry brand Mejuri is making waves in the sports world with an unexpected yet exciting collaboration. The brand has partnered with Racquet Magazine to introduce a unique collection that merges the worlds of luxury jewelry and sports, set to launch […]

Adidas Apologises for Sandal Appropriating Indigenous Mexican Design

Adidas Faces Backlash and Issues Apology for Sandal Appropriating Indigenous Mexican Design Adidas, a renowned sportswear and footwear brand, recently found itself in hot water over its latest release, the Oaxaca slip-on. Created in collaboration with Mexican-American designer Willy Chavarria, the shoe features a black sneaker sole adorned with the distinctive leather weave pattern commonly […]

Mexico Wants Adidas to Pay Up After Indigenous-Inspired Collaboration with Willy Chavarria

Mexico Seeks Compensation from Adidas Over Indigenous-Inspired Collaboration with Willy Chavarria Mexico is at the forefront of protecting its rich cultural heritage as it pursues potential legal action against global sportswear giant Adidas. The controversy stems from a collaboration between Adidas and designer Willy Chavarria, which resulted in the release of the “Oaxaca Slip On” […]

This Week: How Far Does the Power of Brand Go?

This Week: How Far Does the Power of Brand Go? On Running and Tapestry are set to report their earnings this week, stepping into the spotlight amid the backdrop of rising inflation and cautious consumer spending. With the recent strong performances from Ralph Lauren and E.l.f. Beauty, the upcoming financial results of these two brands […]

Puma Appoints Former Adidas’ CIO Andreas Hubert As COO

Puma Appoints Former Adidas’ CIO Andreas Hubert As COO Puma, the renowned sportswear brand, has recently made a strategic move by appointing Andreas Hubert as its Chief Operating Officer (COO), effective September 1. This decision marks a significant shift in Puma’s organizational structure and signals a new era of leadership for the company. Hubert, who […]

Why The Kicks You Wear Is Joining The Business of Fashion

The Kicks You Wear: Bridging the Gap Between Sports and Fashion In a world where sports and fashion are no longer distant relatives but rather intertwined in a complex dance of influence and style, it comes as no surprise that The Kicks You Wear newsletter is making its mark in the business of fashion. With […]

Sneaker Resale Isn’t the Business It Used To Be

Sneaker Resale Isn’t the Business It Used To Be Sneaker resale, once a booming industry with skyrocketing premiums and high demand, is now facing a significant downturn. The top brands in footwear, such as Nike, Adidas, and Jordan, have all experienced a decrease in resale value, leaving resellers in a challenging position. This shift has […]

No judges, no appeals, no fairness: Wimbledon 2025 shows what happens when AI takes over

No judges, no appeals, no fairness: Wimbledon 2025 shows what happens when AI takes over The prestigious Wimbledon tournament, known for its traditions and strict adherence to rules, took a significant leap into the future in 2025 by implementing artificial intelligence (AI) to make all the calls during matches. This groundbreaking decision sparked a global […]

Adidas and Puma Bet on Running Shoes as Tariffs Loom

Adidas and Puma Bet on Running Shoes as Tariffs Loom Adidas and Puma, two iconic German sneaker brands, are gearing up for a strategic shift in their product focus. With the looming threat of tariffs and the increasing competition from smaller rivals like Hoka and On Holding AG, both companies are setting their sights on […]

Who Won ‘Las Vegas Fashion Week’? Inside Fashion’s F1 Breakout

Who Won ‘Las Vegas Fashion Week’? Inside Fashion’s F1 Breakout Las Vegas Fashion Week recently witnessed a thrilling fusion of speed, style, and luxury as Formula One’s latest grand prix became the ultimate runway for top fashion brands. From sportswear giants like Puma and Kappa to iconic luxury houses such as Versace and Louis Vuitton, […]

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