The Kicks You Wear: Which Brand Will Win the US Open? As the US Open approaches, the world of tennis is not just about fierce competition on the court, but also a battleground for sports brands vying for the top spot in the sneaker game. From Nike to Adidas, all the major players are gearing […]
The Kicks You Wear: A Chat with Steph Curry on “Super Shoes”
The Kicks You Wear: A Chat with Steph Curry on “Super Shoes” In the ever-evolving world of sports fashion, footwear plays a crucial role not only in performance but also in making a statement. Recently, three major players in the industry have made waves with their latest releases and comebacks. Warriors superstar, Stephen Curry, known […]
Skate Sneakers Are Catching Air Again
Skate Sneakers Are Catching Air Again Skate sneakers, once a staple in the world of street fashion, have seen a resurgence in popularity despite sluggish sales in recent years. This revival can be attributed to their repositioning as a value-priced option, fueled by innovative designs that cater to both skaters and fashion enthusiasts alike. The […]
The Debrief | How Basketball Sneakers Got Their Groove Back
The Debrief | How Basketball Sneakers Got Their Groove Back In the world of athletic footwear, basketball sneakers have always held a special place. From the iconic Air Jordans to the timeless Converse Chuck Taylors, these shoes have not only been essential on the court but have also made a significant impact in the fashion […]
Salomon’s XT-6 Sneakers Help ‘Sportstyle’ Division to Sales of $165 Million Through Q3
Salomon’s XT-6 Sneakers Help ‘Sportstyle’ Division to Sales of $165 Million Through Q3 In a remarkable display of market dominance, Salomon, the renowned sportswear brand, has seen its ‘Sportstyle’ division achieve staggering sales of $165 million through the third quarter of the fiscal year. This impressive performance is not only a testament to the brand’s […]
Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues
Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues Adidas, the renowned German sportswear giant, is making significant strides in its financial performance as it continues to witness a remarkable recovery following the Yeezy saga. The company has recently announced an upgrade in its profit forecast, attributing this positive outlook to the soaring demand for its […]
How Soccer Conquered the US Sneaker Market
How Soccer Cleats Scored Big in the US Sneaker Market The United States has long been a stronghold for basketball sneakers, with iconic brands like Nike and Adidas leading the charge in this lucrative market. However, in recent years, there has been a noticeable shift as soccer cleats, also known as football boots, have started […]
Adidas’ Plans for Yeezy: What We Know
Adidas’ Plans for Yeezy: What We Know Adidas, the renowned German sportswear giant, has been making waves in the industry with its collaboration with Kanye West, the Yeezy brand. The partnership between Adidas and Yeezy has been immensely successful, with sneakers flying off the shelves as soon as they are released. However, recent reports suggest […]
How Hoka Fends Off the Imitators
How Hoka Fends Off the Imitators In the competitive world of athletic footwear, standing out from the crowd is no easy feat. Hoka, known for its quirky running sneakers with oversized soles, has managed to do just that. Despite facing increasing competition from industry giants like Nike, Adidas, and On, Hoka continues to thrive and […]
Hyper Growth Is Over for Sneakers. What’s Next?
Hyper Growth Is Over for Sneakers. What’s Next? In the last decade, the sneaker industry experienced an unprecedented boom, with giants like Adidas and Nike leading the charge. Sneaker culture became mainstream, and limited edition releases would sell out within minutes, creating a frenzy among collectors and enthusiasts. However, as with any trend, the hype […]