Adidas’ Plans for Yeezy: What We Know Adidas, the renowned German sportswear giant, has been making waves in the industry with its collaboration with Kanye West, the Yeezy brand. The partnership between Adidas and Yeezy has been immensely successful, with sneakers flying off the shelves as soon as they are released. However, recent reports suggest […]
How Hoka Fends Off the Imitators
How Hoka Fends Off the Imitators In the competitive world of athletic footwear, standing out from the crowd is no easy feat. Hoka, known for its quirky running sneakers with oversized soles, has managed to do just that. Despite facing increasing competition from industry giants like Nike, Adidas, and On, Hoka continues to thrive and […]
Hyper Growth Is Over for Sneakers. What’s Next?
Hyper Growth Is Over for Sneakers. What’s Next? In the last decade, the sneaker industry experienced an unprecedented boom, with giants like Adidas and Nike leading the charge. Sneaker culture became mainstream, and limited edition releases would sell out within minutes, creating a frenzy among collectors and enthusiasts. However, as with any trend, the hype […]
Nike Sues Lululemon Over Alleged Patent Infringements
Nike Sues Lululemon Over Alleged Patent Infringements Nike, the activewear giant, has taken legal action against Lululemon, the Canadian sportswear brand, in a recent development that has sent shockwaves through the athletic apparel industry. The lawsuit, filed on Monday, accuses Lululemon of infringing on Nike’s patents related to textile and other design elements in a […]
This Week: Three Questions for Retailers
This Week: Three Questions for Retailers As companies gear up to report their quarterly results, investors are keeping a keen eye on several key factors that could significantly impact the retail sector. From the latest trends in sneakers and lipstick to the lingering effects of tariffs, there are three pressing questions that retailers will need […]
Adidas Earnings Bolstered Again by Retro Sneaker Craze
Adidas Earnings Bolstered Again by Retro Sneaker Craze Adidas, the renowned German sportswear giant, has once again showcased its financial prowess by posting a remarkable operating profit of €610 million ($692 million) in the quarter. This outstanding performance not only surpassed market expectations but also underscored the brand’s ability to leverage the enduring popularity of […]
Milan Day Three: Visions of Femininity
Milan Day Three: Visions of Femininity Milan Fashion Week is renowned for pushing boundaries and setting trends that reverberate throughout the fashion industry. On the third day of this prestigious event, three iconic fashion houses – Prada, Roberto Cavalli, and Etro – took center stage to showcase their visions of femininity, each offering a unique […]
Exclusive: Inside the Launch of Arks, Ranbir Kapoor’s Lifestyle Brand
Exclusive: Inside the Launch of Arks, Ranbir Kapoor’s Lifestyle Brand Today, in Mumbai, the Bollywood superstar Ranbir Kapoor is set to make waves in the fashion industry as he unveils his highly-anticipated lifestyle brand, Arks. The launch of this premium label marks Kapoor’s foray into the world of fashion, offering a range of sneakers, everyday […]
Why Are Sneaker Collaborations So Boring?
In recent years, sneaker collaborations have become ubiquitous in the fashion industry. However, many enthusiasts and insiders express disappointment with these partnerships, characterizing them as uninspired and lacking true innovation. From industry giants to emerging indie designers, the collaboration landscape reveals a concerning trend towards mediocrity over creativity. For activewear brands, collaborations with independent designers […]
Adidas Lifts Profit Target Again Amid Retro Sneaker Demand
In a move that underscores its strong recovery trajectory, Adidas has raised its annual profit target for the third consecutive quarter. This adjustment comes as the brand capitalizes on a rising consumer appetite for retro sneakers, particularly the Samba, and continues to sell off its Shui Yee stockpile. CEO Bjørn Gulden has employed a strategic […]