In recent years, sneaker collaborations have become ubiquitous in the fashion industry. However, many enthusiasts and insiders express disappointment with these partnerships, characterizing them as uninspired and lacking true innovation. From industry giants to emerging indie designers, the collaboration landscape reveals a concerning trend towards mediocrity over creativity. For activewear brands, collaborations with independent designers […]
Adidas Lifts Profit Target Again Amid Retro Sneaker Demand
In a move that underscores its strong recovery trajectory, Adidas has raised its annual profit target for the third consecutive quarter. This adjustment comes as the brand capitalizes on a rising consumer appetite for retro sneakers, particularly the Samba, and continues to sell off its Shui Yee stockpile. CEO Bjørn Gulden has employed a strategic […]