The Hottest Trend in Makeup is Skincare In the ever-evolving world of beauty, a new trend has been making waves – skincare-infused makeup. Brands like Versed, Glow Recipe, and Rhode Skin are leading the charge by introducing products that blur the lines between skincare and cosmetics. This innovative approach is revolutionizing the way we think […]
Kids Are Having Birthday Parties at Sephora Now
Beauty Retailers Hosting Birthday Parties for Kids: Can Sephora Create Lifelong Customers? In a world where experiences are valued more than possessions, beauty retailers like Sephora are tapping into a new trend by hosting birthday parties for kids. Gone are the days of traditional party venues; now, tweens and teens are indulging in skincare and […]
Sephora Debuts Hulu Series Featuring Chappell Roan, Victoria Monét, Becky G
Sephora’s New Hulu Series Spotlights Beauty Routines of Chappell Roan, Victoria Monét, Becky G Sephora, the renowned beauty retailer, is making waves in the entertainment industry with its latest venture. The company has recently partnered with Hulu to launch a captivating three-part series that offers an intimate look into the beauty routines of three pop […]
Exclusive: Charlotte Tilbury Comes For Her Copycats
Exclusive: Charlotte Tilbury Comes For Her Copycats Renowned makeup artist and entrepreneurial powerhouse, Charlotte Tilbury, is making waves in the beauty industry once again. This time, she is setting her sights on the numerous imitations or “dupes” of her iconic and best-selling products. In a bold and strategic move, Tilbury is launching a compelling campaign […]
The Best of BoF 2024: Read The Lips
The beauty landscape in 2024 showcased an undeniable enthusiasm for lip products, particularly among younger consumers eager for new trends. Although this year’s anticipated mergers and acquisitions within the makeup sector faltered, the prestige cosmetics market thrived, revealing a growing preference for high-quality products over mass-market offerings. According to Circana, the prestige makeup category experienced […]