Tag: #2024MakeupInsights

The Best of BoF 2024: Read The Lips

The beauty landscape in 2024 showcased an undeniable enthusiasm for lip products, particularly among younger consumers eager for new trends. Although this year’s anticipated mergers and acquisitions within the makeup sector faltered, the prestige cosmetics market thrived, revealing a growing preference for high-quality products over mass-market offerings. According to Circana, the prestige makeup category experienced […]

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