Used Rolexes, Pateks Are Bright Spot in Struggling Watch World

The watch industry, like many others, has faced its fair share of challenges in recent years. From changing consumer preferences to global economic downturns, watchmakers have had to adapt to an ever-shifting landscape. However, amid this turmoil, there seems to be a glimmer of hope shining through – the market for used luxury timepieces, particularly Rolexes and Pateks, is booming.

According to the Bloomberg Subdial Watch Index, which monitors the performance of the 50 most-traded watches by transaction value, the market saw a significant uptick in the first half of 2025. With a 5.3 percent increase in the index during this period, it was clear that pre-owned watches were becoming increasingly popular among consumers. This trend continued into the third quarter, signaling a sustained recovery in the sector.

So, what is driving this surge in demand for used Rolexes and Pateks? One factor could be the growing appreciation for vintage and collectible timepieces. Consumers are increasingly drawn to the nostalgia and craftsmanship associated with classic watch designs, making pre-owned luxury watches an attractive investment option.

Moreover, the affordability factor cannot be overlooked. Buying a brand new Rolex or Patek Philippe watch can often come with a hefty price tag, putting them out of reach for many consumers. Opting for a pre-owned model not only offers cost savings but also allows buyers to own a high-quality timepiece at a more accessible price point.

Another key driver behind the rise of the pre-owned watch market is sustainability. With growing concerns about the environmental impact of mass production and consumerism, many individuals are turning to pre-owned goods as a more eco-friendly alternative. By purchasing a used Rolex or Patek, buyers are not only investing in a luxury item but also contributing to the circular economy by giving a second life to a valuable product.

Furthermore, the proliferation of online marketplaces and platforms dedicated to luxury watch trading has made it easier than ever for consumers to buy and sell pre-owned timepieces. This increased accessibility has opened up a world of opportunities for both buyers and sellers, fueling the growth of the secondary watch market.

In conclusion, while the watch industry as a whole may be facing challenges, the market for used Rolexes and Pateks is proving to be a bright spot in an otherwise struggling sector. With a growing interest in vintage watches, affordability, sustainability, and enhanced accessibility through online platforms, pre-owned luxury timepieces are experiencing a resurgence in popularity. As we move forward, it will be interesting to see how this trend continues to shape the future of the watch industry.

luxury watches, pre-owned market, Rolex, Patek Philippe, sustainability