**How to Optimise Brand Performance Strategies to Reach Gen-Z Consumers** Gen-Z, born between 1995 and 2009, constitutes 30% of the global population and wields a staggering $450 billion in spending power, according to the BBC. As this group grows in influence, fashion and beauty brands are sharply focusing on strategies to engage them effectively. Aligning […]
Nike Brings Back Retired Executive to Fix Slumping Retail Sales Nike Inc. has rehired Tom Peddie, a veteran executive with 30 years of experience at the company, as vice president of marketplace partners to address declining retail sales. Peddie had retired in 2020, but his return comes as Nike aims to mend relationships with retailers […]
France faces political uncertainty following a surprising victory by a left-wing coalition in Sunday’s legislative elections, without any party achieving a majority needed to govern. The New Popular Front, composed of Socialists and far-left France Unbowed, secured 178 seats in the National Assembly. Marine Le Pen’s National Rally, which was expected to win, came third […]
Scentbird co-founder and chief executive Mariya Nurislamova is well-known for her entrepreneurship insights. She frequently speaks at business events and features on podcasts, sharing her strategies on fundraising, marketing, branding, and product management at Scentbird, a subscription service offering fragrance samples from brands such as Burberry and D.S. & Durga. Simultaneously, Nurislamova has gained attention […]
Rabanne Announces Troye Sivan as Ambassador Rabanne has enlisted Australian singer-songwriter and actor, Troye Sivan, as its first global makeup ambassador, marking a new milestone for the Puig-owned brand previously known as Paco Rabanne. Sivan will serve as the face of Rabanne’s inaugural makeup campaign, featuring the new Fresh Touch Foundation. The brand’s announcement came […]
Today, the global workforce is taking mental health seriously — a 2022 survey by market research and analytics company The Harris Poll found that 52 percent of employees consider mental health awareness in the workplace to be “very important” to them and 81 percent of working adults agree that employers have an obligation to prioritise […]
Amazon will struggle to beat Temu and Shein at their own game, and in the process, it risks devaluing what has become its core proposition: convenience. Over the past two weeks, Amazon has pursued dual strategies in selling both high-end and budget goods. The company’s recent decision to assist Hudson’s Bay Co., owner of Saks […]
As Horizon Europe expands funding opportunities, tools like EURAXESS North America simplify communication. Canada’s involvement with Horizon Europe’s Pillar II unlocks significant funding opportunities and fosters closer ties with European researchers. Launched in 2003 to promote researcher mobility within Europe, EURAXESS now extends globally. Speaking with Jackson Howard, Regional Representative for EURAXESS North America, reveals […]
Microsoft is increasing its efforts to integrate artificial intelligence (AI) in the educational sector of Hong Kong. The tech giant has partnered with the Education University of Hong Kong Jockey Club Primary School, aiming to enhance learning experiences with AI tools. As a result, approximately 220 students in grades 5 and 6 are experiencing AI-driven […]
In a strategic move to bolster its AI capabilities, Adobe India is hiring for multiple generative AI research roles. This initiative aligns with the company’s broader vision of integrating AI across its key product lines, including the Experience Cloud, Creative Cloud, and Document Cloud. Currently, with around 7,000 employees in India, Adobe is keen on […]
