This week, Richemont and Burberry are under the spotlight, with both luxury giants facing significant challenges that have financial markets abuzz.

Richemont, scheduled to report its first-quarter results on July 16, has generated headlines with recent leadership changes. This shake-up saw new CEOs at Cartier and Van Cleef & Arpels, heightening questions about succession strategies within the conglomerate led by 74-year-old Johann Rupert. Compounding matters, Bernard Arnault, LVMH’s chairman, has acquired a personal stake in Richemont, fueling speculation of acquisitive intentions. Additionally, the future of Yoox Net-a-Porter (YNAP) hangs in the balance after a failed deal with Farfetch, with Mytheresa among potential buyers. Stakeholders are keenly anticipating any definite move from Richemont regarding YNAP.

On July 19, Burberry will reveal its first-quarter results, and forecasts are grim. Despite efforts to position itself as a more upmarket brand under the direction of designer Daniel Lee, customer response has been lukewarm, particularly against the backdrop of aggressive pricing strategies. Critics, including columnist Luca Solca, argue that Burberry should reposition itself akin to Coach, suggesting a mid-market focus could be more profitable than its current high-fashion trajectory.

Beyond these luxury heavyweights, Amazon’s Prime Day on July 16-17 is another focal point, albeit with a different tone. While not prominent in the luxury sector—aside from some fragrance and eyewear listings—Amazon’s recent collaborations with Saks and Neiman Marcus hint at aspirations in luxury retail. For now, Prime Day remains dedicated to accessible price points, with continued momentum from buy-now-pay-later options likely driving consumer spending.

As these events unfold, the strategic decisions made—or not made—by Richemont and Burberry will be closely monitored, potentially reshaping their paths in the luxury market.