The Soho House of Nail Salons

Majesty’s Pleasure, which recently opened in New York City, is reshaping the nail salon experience by blending beauty services with a vibrant social atmosphere. Unlike typical salons, this innovative establishment offers not just manicures and pedicures, but the allure of a chic social destination. Teri Little, a manicurist and manager, phrases it perfectly: “I like to say we’re a restaurant that serves nails,” inviting clients to enjoy drinks and snacks amidst their pampering.

Positioned as “New York’s first social beauty club,” Majesty’s Pleasure includes 50 manicure-pedicure stations set around an elegant cocktail bar. Guests are welcomed in a stylish environment reminiscent of a high-end dining experience, which has drawn comparisons to co-working spaces of the past. The founders, Jeff Armstrong and Sara Kardan, launched the first location in Toronto in 2014 and meticulously navigated the challenging New York real estate landscape to establish their third location in the Flatiron district.

The salon operates as a social club, where anyone can drop in for services, although many choose to join the “Leisure Club”—a subscription model that offers a range of manicures, pedicures, and upcoming services like hairstyling and facials. With plans to open in other major cities, Majesty’s Pleasure is not just another nail salon; it’s redefining beauty and social interaction, inviting guests to indulge in a unique experience that feels more like a luxurious retreat.

By combining high-quality beauty services with a lively social setting, Majesty’s Pleasure capitalizes on a growing trend in the wellness industry, which values community and connection as much as individual treatments. It serves as a testament to how innovative models can create demand in saturated markets, encouraging other businesses to rethink their approach to beauty and lifestyle services.