In a recent episode of The BoF Podcast, Stéphane Ashpool, the founder of the Parisian streetwear label Pigalle, shared his fascinating journey from the artistic realms of his childhood to the vibrant worlds of fashion and sports. Ashpool’s story is particularly noteworthy as it culminates in his role as the designer of Team France’s Olympic uniforms for the Paris 2024 Games.

Growing up in the colorful atmosphere of Paris, Ashpool was surrounded by artistic influences from his parents and the excitement of basketball culture. His passion led to the establishment of Pigalle in 2008, a label that reflects the eclectic spirit of the Parisian neighborhood from which it takes its name. He articulated his unique vision: “I have as much curiosity for couture as I have for sports kits.” This blending of high fashion with sportswear has distinguished Pigalle in the competitive landscape of streetwear.

When approached by Le Coq Sportif for the Olympic uniform project, Ashpool welcomed the challenge. He recognized the constraints but chose to view them as opportunities for creativity. “If you managed to break the frame even a little bit, you always got more than what they gave you,” he reflected. His collaborative approach and innovative spirit exemplify the potential for cross-pollination in fashion.

For aspiring creatives, Ashpool’s advice resonates deeply: “Dream big, but manage your expectations,” he suggests. By fostering patience and authenticity, he believes one can cultivate a unique path in an often chaotic industry.

As the Paris Olympics approach, Ashpool’s designs could reshape perceptions of sportswear on a global scale, merging identity, culture, and athleticism in ways that audiences may not yet anticipate. His journey highlights the dynamic interplay between fashion and sports, a theme that is increasingly relevant in today’s marketplace.