Renowned Grime MC and rapper Skepta joins BoF founder and editor-in-chief Imran Amed to explore the delicate balance of creativity, failure, and resilience within the fashion industry. His journey with his clothing brand, Mains, serves as a compelling case study for entrepreneurs and creatives navigating the often tumultuous world of fashion.
In 2017, Skepta launched Mains, only to face significant hurdles shortly afterward, particularly a split with his manufacturer. This setback could have spelled doom for many entrepreneurs, but for Skepta, it became a pivotal learning moment. “Like anything in the world, the best way to learn is to do it and fail,” he posited during a candid discussion. It highlights a crucial lesson for any business leader: progress is rarely linear and often requires persistence.
Skepta’s perspective on fashion parallels his experiences in music. Much like crafting a song, building a brand involves iterations, revisions, and a willingness to adapt. He emphasizes that effective learning arises from embracing failures. Skepta’s mantra is that each misstep is a stepping stone toward success. “If you don’t carry on trying and failing, you won’t get there,” he said, stressing the importance of ongoing experimentation and resilience.
Key Insights from Skepta’s Journey
Skepta’s affinity for fashion was ignited by the vibrant culture surrounding underground music. He recalls a pivotal moment when he was turned away from clubs for not meeting dress codes, while peers showcased lavish brands like Versace and Moschino. This moment not only fueled his passion but also influenced his artistic expression. The intertwined nature of music and fashion became evident as he crafted his unique aesthetic in both realms.
Years of observation and experience in garment construction equipped Skepta with the insights needed to launch his own brand. He speaks of his knowledge gained from the meticulous examination of stitches and fabric quality. “I just felt like I was experienced enough to give the tailoring expertise as well as the love,” he remarks, underscoring the importance of hands-on experience in achieving mastery.
What distinguishes Skepta’s approach is his refusal to conform to industry norms. He releases only one fashion show a year, featuring both men and women in unified designs. This creative liberty allows him to enjoy the process while keeping the essence of fashion alive as an expression of joy, not just a business endeavor. He cautions against taking fashion too seriously, advocating for enjoyment and creativity over rigid adherence to rules.
His creative process is also marked by adaptability, a principle he applies deeply in both his music and fashion careers. Unlike music, where updates can be made post-release, fashion demands a more decisive approach. Skepta emphasizes the importance of keeping an open mind: “I don’t like putting boundaries on thought.” This flexibility is essential for anyone looking to innovate within their field.
Learning from Failure: A Business Perspective
Skepta’s experiences are a reminder that failure can be an invaluable teacher. As illustrated in his journey, navigating setbacks with resilience fosters growth. Many successful entrepreneurs echo Skepta’s philosophy, noting that the most impactful lessons often come from challenges rather than triumphs.
Moreover, Skepta’s emphasis on authenticity speaks volumes in today’s market. Consumers increasingly seek brands that resonate with their values and stories. Aligning a brand’s vision with personal experiences, as Skepta does, creates a powerful connection with audiences. This cultural alignment often translates into stronger brand loyalty.
Conclusion: The Future of Mains
Looking ahead, Skepta envisions a fashion landscape where creativity is free from the constraints of traditional norms and expectations. His story illustrates that success is rarely immediate; it requires patience, experimentation, and the courage to face and learn from failure.
For aspiring entrepreneurs and creatives, the key takeaway from Skepta’s journey is clear: steadfastness in the face of adversity shapes not only personal growth but also the evolution of one’s craft. As Mains continues to flourish, Skepta remains a compelling figure exemplifying the intersection of music, fashion, and the indomitable spirit of creativity.
