In a landscape where creativity often clashes with business realities, Robert Geller’s journey through the fashion industry presents a compelling narrative. From his beginnings in Hamburg with a photographer father and vintage boutique-owning stepmother to his current position as the creative director at Rag & Bone, Geller’s career showcases the dynamic interplay between artistic passion and commercial viability.
Geller’s philosophy centers around the transformative power of saying yes to opportunities. “The key thing is saying yes. Just do it and try it. It’s always better to do something than not to do it,” he expresses, emphasizing that even unsuccessful endeavors provide valuable lessons. This mindset fueled his ascent from a humble intern at Marc Jacobs to co-founding the cult fashion label Cloak in New York.
Cloak peaked in the early 2000s, recognized for its innovative designs and engaging fashion shows. However, Geller openly discusses the challenges that plagued the brand, stating, “We were not really focusing on making money. We didn’t know how to do it, but we knew how to make great clothes.” This honesty reveals a critical lesson in the fashion industry: the importance of combining creativity with a robust business strategy. Despite Cloak’s creative strength, its eventual closure in 2007 highlighted the dire consequences of neglecting commercial fundamentals.
After leaving Cloak, Geller adapted his approach, recognizing that creativity must coexist with practicality. “I respect the need for the sales and need for the business, that’s the fuel,” he states, illustrating his evolving understanding of the industry’s demands. This balance became crucial as he launched his own label, Geller, where he sought to refine his design vision while ensuring financial sustainability.
The transition to his new role at Rag & Bone in 2023 marks a significant chapter in Geller’s career. He reflects on the brand’s need for renewed excitement and engagement, noting, “It just needed another layer of excitement… I felt like it was lacking conversations.” His vision integrates Rag & Bone’s core strengths, such as denim, with contemporary elements to create a cohesive collection. “It’s not a revolution… we’re just trying to layer something on top that’s exciting,” he clarifies, aiming to revitalize the brand without straying from its established identity.
Geller’s story encourages others in the industry to rethink their connections to opportunities that may arise. By saying yes, they too can explore uncharted territory and potentially redefine their paths. His experience serves as a reminder that the fashion world, while rooted in creativity, exists within an intricate web of commerce, success, and sustainability.
In conclusion, Robert Geller’s journey underscores the importance of adaptability and the willingness to say yes to new experiences. His evolution from intern to creative director encapsulates the balancing act between creativity and the harsh realities of the fashion business. As he breathes new life into Rag & Bone, the fashion community watches closely, eager to see how his innovative approach continues to shape the industry’s landscape.
