Summer Fridays, the influencer-founded beauty brand making waves with its innovative hybrid skincare and makeup offerings, has secured a strategic growth investment from TSG Consumer Partners. This partnership marks a significant milestone for the brand, which expects its retail sales to soar to $200 million this year, building on a remarkable $150 million in revenue recorded in 2023.

Co-founders Marianna Hewitt and Lauren Ireland have retained a notable stake in the business following the exit of Prelude Growth Partners, an early investor. TSG’s involvement is expected to bolster Summer Fridays’ ambitions for global expansion and operational efficiency, as the brand aims to cement its status as a legacy player in the beauty industry.

Summer Fridays first captured attention with its Jet Lag Mask, a moisturizing solution that resonated well with consumers. The addition of tinted shades to its popular Lip Butter Balm, launched in 2020, significantly contributed to its success, appealing to younger shoppers leaning towards lighter, oil-like products over traditional lipsticks.

This investment is timed with an anticipated uptick in mergers and acquisitions within the beauty sector. As brands like Makeup by Mario and Kosas also seek new partnerships, Summer Fridays’ strong market presence and innovative product lines position it favorably in the competitive landscape.

The company’s future looks promising; inspired by previous TSG successes, including its investment in It Cosmetics, Hewitt and Ireland are focused on increasing their market reach and product depth in skincare. Their commitment to understanding customer needs while maintaining a balance between core offerings and trendy products sets Summer Fridays on a path for sustained growth and influence in beauty.