In a clever move to leverage viral trends, Skinceuticals has partnered with TikTok sensation Megan Boni to remix the “Looking for a Man in Finance” meme. This marketing strategy aims to promote the brand’s latest product, the P-Tiox Wrinkle-Modulating Peptide Serum, which retails for $148. The original song featured Boni humorously outlining her ideal partner’s attributes, including a lucrative finance background. However, in the remix, she shifts her focus, proclaiming a desire for independence and the ability to control her financial destiny.

This transformation aligns perfectly with Skinceuticals’ message—investing in skincare during youth pays off by maintaining skin health and reducing the need for expensive corrective procedures later. Angela Hildebrand, general manager of Skinceuticals US, noted the campaign’s dual target: individuals already inclined toward injectables and those who are hesitant. “Consumers increasingly value holistic self-care across beauty and financial wellbeing,” she stated.

The campaign, crafted by WPP, also includes prominent finance influencers and dermatologists, further cementing its credibility. By tapping into cultural phenomena, Skinceuticals not only engages young consumers but also positions its skincare products alongside financial literacy, creating a compelling narrative around self-investment in beauty and wellness.