This week, ShopMy is introducing “Opportunities,” a novel feature that reshapes influencer marketing dynamics. Brands can now offer influencers a fixed monthly payment in return for a committed number of mentions across their platforms.

Traditional influencer campaigns come with strict guidelines and messaging points. However, Opportunities posts are devoid of such constraints. Influencers are only obliged to meet the agreed number of posts each month and include a trackable ShopMy link. This allows brands to monitor the success of these posts via their ShopMy dashboard and communicate with influencers through the platform’s messaging system.

Essentially, this model allows brands to prepay for mentions by influencers proven to drive conversions. Meanwhile, influencers enjoy the creative autonomy they crave. “It’s frustrating for creators to go back and forth with brands, editing content until their original voice disappears,” said Tiffany Lopinsky, ShopMy’s COO. “This benefits nobody—not the creator, not their audience, and not the brand.”

Lopinsky also noted that organic mentions can lead to significant sales jumps, albeit unpredictably. Opportunities aim to introduce some predictability into this process. “It’s as though the brand is putting creators on a salary, trusting them to produce content.”

This new feature reflects broader changes in influencer marketing. Consumers resist overt ads, demanding more authenticity. Influencers, in turn, require the freedom to craft relatable, effective content. As the industry expands, so do influencer monetization avenues.

Since its inception in 2020, ShopMy has made significant inroads. Earlier this year, the company launched “Lookbooks,” enabling brands to offer selected products for influencers to choose from as gifts. This ongoing evolution highlights the growing clout of influencer-driven marketing.