Nike Inc. has made a significant move in its technology landscape by appointing Cheryan Jacob as its new Chief Information Officer (CIO). Jacob, a seasoned executive with experience at Salesforce, Microsoft Corp., and Flexport Inc., is set to modernize Nike’s technology infrastructure. This strategic decision comes as part of Nike’s ongoing effort to enhance its direct-to-consumer sales channels, which have become increasingly vital in today’s retail environment.

The appointment comes after notable changes within Nike’s tech division, which is instrumental in managing data, developing systems, and supplying engineering support. Chief Technology Officer Muge Erdirik Dogan emphasized Jacob’s crucial role in simplifying and modernizing the organization’s platforms. This aligns with Nike’s broader strategy aimed at strengthening its digital presence and capabilities.

Jacob’s hiring follows the resignation of previous tech head Ratnakar Lavu, and the introduction of Dogan, a former Amazon fashion executive, signifying a shift in the company’s approach to technology and innovation. Job listings have already surfaced for senior engineering roles that align with the transformation of Nike’s foundational infrastructure.

As Nike aims to navigate challenges and remain competitive, Jacob’s extensive background in technology leadership positions her well to contribute to Nike’s ambitious goals. The focus now turns to how her leadership will influence the company’s tech strategies and overall direction.