**Naked Sundays to Launch in Ulta Beauty**

Australian sun care brand Naked Sundays is preparing for global growth. Starting July 14, the brand will be available online at Ulta Beauty, followed by a launch in 800 Ulta Beauty stores in March 2025. Postponing the physical store rollout ensures a full summer debut.

Founder Samantha Brett emphasizes the importance of the US market, even reformulating products to meet US sunscreen regulations. Already, Naked Sundays entered 1,200 Shoppers Drug Mart stores in Canada in June and over 900 US Target stores in February.

Brett’s vision is to make sunscreen fun, accessible, and easy to use, aiming particularly at younger audiences. The brand offers unique sun protection items like lip oils, tinted serums, and products with iridescent qualities.

Introduced to Ulta by Australian retailer Mecca, Brett believes the brand’s innovative products will win over US customers. Naked Sundays releases about ten SPF 50 products annually, boasting that they are “fun, cool, sexy, and good for your skin.”