Kiko Kostadinov, the Bulgarian-British designer, is making an ambitious leap into the American retail scene with the opening of his first flagship store in Los Angeles on November 22. This 1,500-square-foot space represents not just a physical store, but a strategic move to position his brand within a vibrant artistic and entertainment community. Located in the Melrose Hill gallery district, the new store aims to attract customers from both the art world and those interested in the evolving culinary landscape of Los Angeles.
Much of the design and ambiance of the new store will be crafted by American artist Ryan Trecartin, who is already known for his innovative design of Kostadinov’s Tokyo flagship. The interior of the LA location promises to evoke a sense of suburban Americana, featuring unique elements such as bleacher seating, pool equipment, lawn chairs, king-sized beds, and charcoal roofing shingles. This eclectic mix not only reflects a contemporary aesthetic but invites exploration and interaction, encouraging visitors to spend time in the space rather than merely shopping.
Kostadinov emphasized that he is not focused on neighboring labels but rather on creating an environment that fosters connections. The hope is that art enthusiasts, collectors, and foodies will flock to the area, leading them to his store. “We’re hoping that people will come specifically to us to see the space, or because there’s similar, like-minded people and galleries that might be in the area,” he stated.
The decision to expand into brick-and-mortar spaces reflects the London-based label’s growth and its strong year of brand building. In 2024 alone, the brand unveiled four menswear and womenswear collections, partnered with major names like Levi’s, and established its first Paris office and showroom. Though the company does not disclose specific revenue figures, it has reportedly expanded to about 30 employees and diversified its income sources, including wholesale and direct e-commerce sales.
Kostadinov has also witnessed significant progress in his women’s line, which has been developed alongside the men’s collection since 2018. Both Laura and Deanna Fanning, who spearhead the womenswear division, have been nominated for the British Fashion Council’s upcoming fashion awards. A testament to this collaborative growth, Laura commented, “I find it interesting on the womenswear side that the clients are growing with us, which I think is really good.”
As physical stores become a crucial aspect of retail strategy, Kostadinov underlines his brand’s selective approach to retail partnerships. He is cautious not to work with temporary retailers that would compromise the brand’s integrity. “We don’t want to partner with a store that’s just going to be there for a year,” said Deanna Fanning. “It really is about relationships.”
This strategic placement of the store is noteworthy as Kostadinov has already built local connections through a past collaboration with the art gallery Morán Morán. Located just around the corner from the new Kiko Kostadinov store, this previously established partnership lays the groundwork for future developments.
The proximity to Hollywood and the entertainment industry also creates exciting opportunities for Kostadinov’s brand. As he looks to leverage celebrity culture for his designs, dressing stars for red carpet events could amplify the visibility and desirability of the Kiko Kostadinov label. “There’s all these interesting categories that we would not be able to do if we didn’t have that physical location,” he said.
Kostadinov’s approach highlights the changing landscape of retail where the emphasis is increasingly on experience, relationships, and maintaining brand integrity in a crowded marketplace. The Los Angeles store stands to not only serve as a commercial hub but also as a cultural touchpoint amidst the city’s creative class.
For designers looking to establish their brand in the heart of fashion and entertainment, Kiko Kostadinov’s venture is a model of strategic market entry. As the brand aligns itself with the art and culture of Los Angeles, it provides a blueprint for others to follow, demonstrating the importance of place and partnership in today’s retail environment.
