Dyson Ltd. will cut approximately 1,000 jobs in the UK, representing nearly a third of its local workforce, as part of a comprehensive restructuring strategy. Hanno Kirner, who took over as CEO earlier this year, explained that the company’s rapid growth led to this move.

The announcement was made to employees on Tuesday, with plans to keep the research and development hub in the UK. Dyson employs 3,500 people in the country, and had 14,000 employees globally by the end of last year. “We have grown quickly, and like all companies, we review our global structures from time to time to ensure we are prepared for the future,” Kirner stated. “As such, we are proposing changes to our organisation, which may result in redundancies.”

Founded in 1991 in Malmesbury, England by billionaire James Dyson, the company initially gained fame for its bagless vacuum cleaners before diversifying into other household products such as air purifiers and hand dryers. Over the past few years, more than half of Dyson’s sales have come from the Asia-Pacific region. The company has expanded its manufacturing footprint in countries like Singapore and the Philippines and announced plans to move its headquarters to Singapore in 2019.

This restructuring reflects Dyson’s ongoing adjustments to meet the demands of its global expansion and shifting market dynamics. The decision underscores the challenges and complexities faced by rapidly growing companies in aligning their workforce and operational strategies with evolving business needs.