Trove, a prominent name in branded resale, has made headlines by acquiring Recurate, a key player in the sector. This strategic move positions Trove as a powerhouse in the resale market, capturing a staggering 75% of the branded resale traffic in the United States.

Trove operates a fully managed resale model, seamlessly handling every aspect of secondhand commerce for brands such as Patagonia and Levi’s. Their comprehensive approach includes everything from sourcing and processing pre-owned items to creating and managing the resale websites. This allows brand partners to focus on their core offerings while Trove manages the intricacies of the resale process.

In contrast, Recurate has carved out a niche with its peer-to-peer resale model, which does not require extensive inventory management. Sellers there take charge of their product listings and shipments, facilitating quicker integration into existing e-commerce platforms.

With the addition of Recurate, Trove is expanding its roster to include brands like Steve Madden and Michael Kors, alongside its established names such as Canada Goose. The integration of Recurate’s innovative technology enables Trove to roll out new resale programs in as little as four weeks, showcasing their commitment to agility and responsiveness in a booming secondhand market.

Trove’s CEO, Terry Boyle, emphasized that this acquisition enhances their capacity to support brands in thriving within the circular economy. As the demand for sustainable practices grows, the resale market is becoming increasingly critical for brands looking to appeal to conscious consumers.

Moreover, Trove has its sights set on international expansion, particularly in Europe, indicating a robust growth trajectory. This acquisition not only solidifies Trove’s leadership in the U.S. resale space but also sets the stage for a broader global influence as brands increasingly turn to resale as a key component of their business models.