Intuition as a Superpower: Yasmin Sewell’s Journey into the Fragrance Business
In the fast-paced world of fashion and beauty, intuition can often be overlooked in favor of hard data and market trends. However, for Yasmin Sewell, a seasoned veteran in the fashion industry, intuition has proven to be a powerful tool in her entrepreneurial journey. With over two decades of experience in the fashion world, Sewell recently made a bold move by founding Vyrao, a fragrance brand that is centered around energy, intuition, and healing.
At The Business of Beauty Global Forum 2025, Sewell took the stage to share her unique story of how she transformed a moment of personal upheaval into a thriving business venture. By tapping into her intuition and listening to her inner voice, Sewell was able to create a brand that not only resonates with consumers but also reflects her own values and beliefs.
Vyrao’s success can be attributed to Sewell’s ability to trust her instincts and follow her gut feelings, even when faced with uncertainty and doubt. In a world where data and analytics often reign supreme, Sewell’s story serves as a powerful reminder of the importance of intuition in business.
Sewell’s journey is a testament to the idea that intuition can indeed be a superpower in the business world. By embracing her intuition and allowing it to guide her decisions, Sewell was able to create a brand that stands out in a crowded market. Vyrao’s focus on energy, intuition, and healing sets it apart from traditional fragrance brands and resonates with consumers who are seeking more than just a signature scent.
Sewell’s story also highlights the transformative power of personal experiences in shaping business ventures. By drawing inspiration from her own journey of self-discovery and healing, Sewell was able to infuse Vyrao with a sense of authenticity and purpose that is often lacking in the beauty industry.
As entrepreneurs and business leaders, we can all learn from Sewell’s example and incorporate more intuition into our decision-making processes. While data and market research are undoubtedly important, they should not overshadow the value of gut feelings and instinctual knowledge. In a world that is constantly changing and evolving, intuition can be a valuable tool for navigating uncertainty and finding success.
In conclusion, Yasmin Sewell’s story is a powerful reminder of the potential of intuition as a superpower in business. By trusting her instincts and staying true to her vision, Sewell was able to create a brand that is not only successful but also deeply personal. As we navigate the ever-changing landscape of the business world, let us remember the wisdom of intuition and the transformative impact it can have on our ventures.
intuition, superpower, business, fragrance, transformation
