How Prestige Beauty Customers Define Value Today
The landscape of the prestige beauty industry is constantly evolving, driven by the ever-changing expectations and preferences of consumers. At The Business of Beauty Global Forum 2025, Mary Carmen Gasco-Buisson, the CEO of Unilever Prestige, shed light on how customers are redefining the concept of value in the world of beauty. In a thought-provoking conversation with BoF’s chief business officer and head of beauty, Johanna Stout, Gasco-Buisson highlighted the key trends and shifts that are shaping the way consumers perceive and prioritize value in the products they choose to invest in.
One of the fundamental changes that Gasco-Buisson discussed is the growing importance of sustainability and ethical practices in the eyes of prestige beauty consumers. In today’s world, customers are not only looking for high-quality products that deliver results but also for brands that align with their values and beliefs. As awareness around environmental issues and social responsibility continues to rise, consumers are increasingly seeking out beauty brands that are committed to sustainability, transparency, and ethical sourcing. This shift towards conscious consumerism is prompting prestige beauty companies to rethink their strategies and incorporate sustainability into all aspects of their business, from product formulation to packaging and supply chain management.
In addition to sustainability, Gasco-Buisson highlighted the rising demand for personalized experiences and products among prestige beauty customers. In an age where customization is key, consumers are looking for beauty products that are tailored to their specific needs, preferences, and skin types. This growing desire for personalized solutions is driving brands to innovate and develop new technologies that allow for greater customization, such as AI-powered skincare analysis tools and bespoke fragrance services. By offering personalized experiences, brands can not only meet the individual needs of their customers but also create a deeper sense of connection and loyalty.
Furthermore, Gasco-Buisson emphasized the importance of inclusivity and diversity in the prestige beauty industry. Today’s consumers are more diverse and empowered than ever before, and they expect to see themselves represented and celebrated in the products they buy. Brands that embrace inclusivity and diversity in their marketing, product offerings, and brand messaging are resonating with customers and setting themselves apart in a crowded market. By championing diversity and embracing all skin tones, hair types, and identities, beauty brands can build trust, foster inclusivity, and attract a wider audience of loyal customers.
As the conversation at The Business of Beauty Global Forum 2025 highlighted, the definition of value in the prestige beauty industry is undergoing a profound transformation. From sustainability and personalized experiences to inclusivity and diversity, today’s customers are redefining what matters most to them when it comes to beauty products. Brands that listen to their customers, embrace these shifts, and prioritize value in all its forms will be well-positioned to succeed in this ever-evolving industry landscape.
In conclusion, as the CEO of Unilever Prestige, Mary Carmen Gasco-Buisson, aptly pointed out, understanding and adapting to these changing consumer expectations around value are essential for brands that want to thrive in the competitive world of prestige beauty.
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