Case Study | How Brands Build Genuine Communities In the fast-paced world of fashion, where trends come and go, building a loyal customer base is crucial for long-term success. While many companies focus on sales and marketing strategies, some savvy brands have taken a different approach by nurturing genuine communities around their products and values. […]
How I Became… ASICS SportStyle’s PR & Collaborations Lead
From Fashion PR to ASICS SportStyle: A Career Journey of Success Anissa Jaffery, the PR and Collaborations Lead at ASICS SportStyle, has traversed a remarkable career path that has seen her evolve from the fast-paced world of fashion PR agencies to a leadership role at a renowned global brand. With a rich background working with […]