BoF Insights: Unveiling AI’s Impact on Sportswear Challenger Brand Strategies In a recent gathering in New York, top industry leaders from VF Corp, Ugg, and other renowned brands convened at the invitation of BoF Insights, the data and advisory division of The Business of Fashion. The focal point of the event was a groundbreaking discussion […]
Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues
Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues Adidas, the renowned German sportswear giant, is making significant strides in its financial performance as it continues to witness a remarkable recovery following the Yeezy saga. The company has recently announced an upgrade in its profit forecast, attributing this positive outlook to the soaring demand for its […]
Are Signature Sneakers Still Relevant?
Are Signature Sneakers Still Relevant? In the fast-paced world of sports and fashion, one trend that has stood the test of time is the phenomenon of signature sneakers. For decades, basketball stars have partnered with major brands to release shoes bearing their names, creating a lucrative market that caters to fans and collectors alike. However, […]
Pressure Eases on Nike, But Problems Remain
Pressure Eases on Nike, But Problems Remain In the world of sportswear, few brands carry the same level of recognition and prestige as Nike. From iconic swoosh logo to the slogan “Just Do It,” Nike has solidified its place as a powerhouse in the industry. However, like any company, Nike is not immune to challenges. […]
On: Capitalising on the Perennial Sportswear Boom
Capitalising on the Perennial Sportswear Boom The sportswear industry has seen a significant boom in recent years, with consumers increasingly prioritizing comfort, functionality, and style in their everyday wardrobes. Sportswear brands have been quick to adapt to this shift, offering a wide range of athleisure and performance wear that seamlessly blends fashion and function. One […]
Nike’s Latest Sports Headache, Explained
Nike’s Latest Sports Headache: FC Barcelona Considers In-House Approach In the fast-paced and highly competitive world of sports partnerships, even the most established relationships can hit a rough patch. Recently, global sportswear giant Nike found itself in a bit of a bind as FC Barcelona, one of its long-standing partners, hinted at the possibility of […]
Can Adidas Move On From Yeezy?
Can Adidas Move On From Yeezy? Adidas, the renowned sportswear giant, has long been synonymous with innovation and trendsetting in the industry. However, recent challenges have put the brand’s future into question. One of the most pressing issues facing the incoming CEO, Bjørn Gulden, is the handling of unsold Yeezy inventory and reversing the brand’s […]
Inside New Balance’s Plan to Become a $10 Billion Sportswear Giant
Inside New Balance’s Plan to Become a $10 Billion Sportswear Giant New Balance, a brand once known for catering to dads and runners, has undergone a remarkable transformation in the past decade. The Boston-based company has successfully rebranded itself as one of the most sought-after players in the competitive sneaker industry. With a keen eye […]
The Rise of Sportswear’s Challenger Brands, in Four Charts
The Rise of Sportswear’s Challenger Brands, in Four Charts Nike and Adidas have long reigned supreme in the sportswear industry, with their iconic logos adorning athletes and enthusiasts worldwide. However, a recent report has unveiled a shifting landscape, where a cohort of up-and-coming brands is encroaching on the market share of these giants. Brands like […]
The Debrief Podcast | How Nike Ran Off Course
The Debrief Podcast: Analyzing Nike’s Recent Struggles and Road to Recovery In a recent episode of The Debrief podcast, senior correspondent Sheena Butler-Young and executive editor Brian Baskin were joined by BoF sports correspondent Daniel-Yaw Miller to delve into the recent challenges faced by sportswear giant Nike. The discussion centered around the various factors that […]