Chief Product Officers Are Fashion’s New Power Players In the ever-changing landscape of the fashion industry, a new breed of executives is emerging as the driving force behind innovation and success – Chief Product Officers (CPOs). Brands like Burberry, Michael Kors, and Under Armour are increasingly turning to these product chiefs to steer them through […]
Adidas Launches New Premium Line, A-Type
Adidas Launches New Premium Line, A-Type Adidas, the renowned sportswear giant, has once again set the bar high with its latest venture – the A-Type collection. This premium line is set to revolutionize the way we perceive athletic wear, offering high-end reworkings of Adidas’ most iconic items. The launch of the A-Type collection comes at […]
Deckers Outdoor Raises Annual Net Sales Target for Second Time on Robust Demand
Deckers Outdoor Raises Annual Net Sales Target for Second Time on Robust Demand Deckers Outdoor Corp, the parent company of popular footwear brands like UGG and Hoka One One, has recently announced an upward revision of its annual net sales target for the second time this year. This decision comes on the heels of robust […]
The BoF Podcast | How Skims and On Create Cultural Relevance
Building Culture-Shaping Brands: The Success of Skims and On Skims co-founder Jens Grede and On co-founder David Allemann are at the forefront of a new wave of brands that are not just following trends but actively shaping culture. Their brands, Skims and On, have quickly become household names, known for their product innovation and ability […]