Swiss Sneaker Brand On Lifts Sales Outlook as Customers Snap Up New Cloud 6 Switzerland, known for its precision timepieces and exquisite chocolates, is now making waves in the world of sportswear with a brand that’s been gaining traction faster than a Roger Federer serve. The Swiss sneaker brand, backed by the tennis legend himself, […]
Puma’s Earnings Meet Estimates in Boost for CEO-less Brand
Puma’s Earnings Meet Estimates in Boost for CEO-less Brand Puma, the renowned sportswear company, has recently released its earnings report, painting a promising picture for the brand despite operating without a CEO. The company managed to maintain its 2025 outlook, showcasing resilience in the face of challenges. With sales reaching $86 million, although slightly lower […]
Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid
Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid Nike, the renowned sportswear brand, has once again set its sights on pushing the boundaries of athletic achievement. In a recent announcement on Wednesday, the company unveiled its ambitious plans to enhance sneaker technology in a bid to support Kenyan track sensation Faith […]
Adidas Earnings Bolstered Again by Retro Sneaker Craze
Adidas Earnings Bolstered Again by Retro Sneaker Craze Adidas, the renowned German sportswear giant, has once again showcased its financial prowess by posting a remarkable operating profit of €610 million ($692 million) in the quarter. This outstanding performance not only surpassed market expectations but also underscored the brand’s ability to leverage the enduring popularity of […]
Nike Sales Beat Estimates in New CEO’s First Full Quarter
Nike Sales Beat Estimates in New CEO’s First Full Quarter In a surprising turn of events, Nike has managed to exceed sales estimates in the first full quarter under the leadership of its new CEO. Despite facing challenges due to the ongoing global pandemic, the sportswear giant reported a revenue of $11.3 billion for the […]
Exclusive: Inside Hoka’s Fashion Ambitions
Exclusive: Inside Hoka’s Fashion Ambitions Hoka, the renowned running brand recognized for its distinctive chunky, cushioned midsoles, is making bold strides into the world of fashion. In an exciting development, Hoka has entered into a collaboration with Marni, a high-end Italian fashion house celebrated for its eclectic and artistic approach to design. This strategic partnership […]
Chief Product Officers Are Fashion’s New Power Players
Chief Product Officers Are Fashion’s New Power Players In the ever-changing landscape of the fashion industry, a new breed of executives is emerging as the driving force behind innovation and success – Chief Product Officers (CPOs). Brands like Burberry, Michael Kors, and Under Armour are increasingly turning to these product chiefs to steer them through […]
Adidas Launches New Premium Line, A-Type
Adidas Launches New Premium Line, A-Type Adidas, the renowned sportswear giant, has once again set the bar high with its latest venture – the A-Type collection. This premium line is set to revolutionize the way we perceive athletic wear, offering high-end reworkings of Adidas’ most iconic items. The launch of the A-Type collection comes at […]
Deckers Outdoor Raises Annual Net Sales Target for Second Time on Robust Demand
Deckers Outdoor Raises Annual Net Sales Target for Second Time on Robust Demand Deckers Outdoor Corp, the parent company of popular footwear brands like UGG and Hoka One One, has recently announced an upward revision of its annual net sales target for the second time this year. This decision comes on the heels of robust […]
The BoF Podcast | How Skims and On Create Cultural Relevance
Building Culture-Shaping Brands: The Success of Skims and On Skims co-founder Jens Grede and On co-founder David Allemann are at the forefront of a new wave of brands that are not just following trends but actively shaping culture. Their brands, Skims and On, have quickly become household names, known for their product innovation and ability […]