Category: Sports Marketing

Why Aren’t Luxury Brands Signing India’s Cricketers?

Why Luxury Brands Hesitate to Sign India’s Cricketers In the world of sports, few athletes hold as much influence over their fans as cricketers in India. With a massive fan following and a revered status in the country, these sportsmen have the potential to be powerful marketing vehicles for global luxury fashion brands. However, despite […]

Mukesh Ambani targets small businesses to boost IPL revenues

Mukesh Ambani Targets Small Businesses to Boost IPL Revenues In the realm of business magnates, Mukesh Ambani stands out as a visionary leader with a knack for spotting opportunities where others see challenges. His latest move to target small businesses as a means to boost revenues for the Indian Premier League (IPL) is a testament […]

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