Why Luxury Brands Hesitate to Sign India’s Cricketers In the world of sports, few athletes hold as much influence over their fans as cricketers in India. With a massive fan following and a revered status in the country, these sportsmen have the potential to be powerful marketing vehicles for global luxury fashion brands. However, despite […]
Mukesh Ambani targets small businesses to boost IPL revenues
Mukesh Ambani Targets Small Businesses to Boost IPL Revenues In the realm of business magnates, Mukesh Ambani stands out as a visionary leader with a knack for spotting opportunities where others see challenges. His latest move to target small businesses as a means to boost revenues for the Indian Premier League (IPL) is a testament […]