How Puma Found Success in Multi-Brand Retail and Became a Rare Wholesale Success Story In the competitive world of sportswear, standing out from the crowd is no easy feat. For years, Puma, the German sportswear maker, struggled to find its unique identity among giants like Nike and Adidas. However, in a surprising turn of events, […]
This Week: Fashion’s Back-to-School Dilemma
This Week: Fashion’s Back-to-School Dilemma As the summer draws to a close, retailers are gearing up for the back-to-school season, a crucial time for the fashion industry. With an estimated $11 billion at stake, this period can make or break the yearly revenue for many brands and stores. However, this year presents a unique challenge […]
How Homme Plissé Fits Into Issey Miyake’s New Menswear Strategy
Homme Plissé: Issey Miyake’s Strategic Shift in Menswear Issey Miyake, the iconic Japanese fashion house, is making waves in the menswear industry with its strategic shift towards a new direction. The brand’s fastest-growing line, Homme Plissé, is taking center stage in this new approach, as Issey Miyake cedes the Paris Fashion Week spotlight to IM […]
How Santoni Balances Craftsmanship With Innovation
Balancing Craftsmanship and Innovation: Santoni Marks 50th Anniversary with Strategic Growth Plans Santoni, the renowned Italian footwear brand, is celebrating a significant milestone as it reaches its 50th anniversary. This momentous occasion not only calls for reflection on its rich heritage but also sets the stage for future endeavors. As the luxury label looks towards […]
Birkenstock Plans Price Hikes to Offset Tariffs, Sees Strong Demand
Birkenstock Plans Price Hikes to Offset Tariffs, Sees Strong Demand The iconic footwear brand, Birkenstock, is gearing up to implement a strategic move in response to the recent 10% US tariff on EU goods. The company has announced its decision to raise prices on a global scale, a bold strategy aimed at mitigating the impact […]
Tariff tensions flare over Amazon price display
Tariff Tensions Flare Over Amazon Price Display The recent escalation of tariff tensions is sending shockwaves through the business world, particularly in the realm of online retail. Amazon, the e-commerce giant, finds itself at the center of this storm as experts warn that tariffs could drive inflation as companies adjust prices and outlooks. The impact […]
Lacoste Ups Its US Ambitions With New York Flagship
Lacoste Ups Its US Ambitions With New York Flagship French sportswear brand Lacoste is making bold moves to strengthen its presence in the United States with the launch of a new flagship store in New York City. This strategic decision comes as part of Lacoste’s broader plan to drive sales growth in the US, a […]
Leveraging Data to Drive Deeper Relationships With Consumers
Leveraging Data to Drive Deeper Relationships With Consumers In the fast-paced world of retail, establishing and nurturing relationships with consumers is crucial for success. With the digital landscape constantly evolving and consumer behavior shifting rapidly, brands are constantly seeking innovative ways to connect with their target audience. One powerful tool that has emerged as a […]
Why Gap Is Going Premium
Why Gap Is Going Premium Gap, the iconic American retail brand known for its classic casual wear, is taking a bold step into the world of premium fashion with its new GapStudio line. This strategic move comes as the brand aims to reinvent itself and cater to a more discerning and fashion-forward audience. Spearheaded by […]
Will Gucci’s Demna Strategy Work?
Will Gucci’s Demna Strategy Work? When Kering, the luxury fashion conglomerate, announced its decision to appoint Demna Gvasalia, the creative genius behind Balenciaga, as the new creative director of Gucci, the fashion world was sent into a frenzy. The move was seen as a bold and risky strategy by many, considering Gucci’s status as one […]