Lacoste Ups Its US Ambitions With New York Flagship French sportswear brand Lacoste is making bold moves to strengthen its presence in the United States with the launch of a new flagship store in New York City. This strategic decision comes as part of Lacoste’s broader plan to drive sales growth in the US, a […]
Leveraging Data to Drive Deeper Relationships With Consumers
Leveraging Data to Drive Deeper Relationships With Consumers In the fast-paced world of retail, establishing and nurturing relationships with consumers is crucial for success. With the digital landscape constantly evolving and consumer behavior shifting rapidly, brands are constantly seeking innovative ways to connect with their target audience. One powerful tool that has emerged as a […]
Why Gap Is Going Premium
Why Gap Is Going Premium Gap, the iconic American retail brand known for its classic casual wear, is taking a bold step into the world of premium fashion with its new GapStudio line. This strategic move comes as the brand aims to reinvent itself and cater to a more discerning and fashion-forward audience. Spearheaded by […]
Will Gucci’s Demna Strategy Work?
Will Gucci’s Demna Strategy Work? When Kering, the luxury fashion conglomerate, announced its decision to appoint Demna Gvasalia, the creative genius behind Balenciaga, as the new creative director of Gucci, the fashion world was sent into a frenzy. The move was seen as a bold and risky strategy by many, considering Gucci’s status as one […]
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers In the fast-paced and competitive world of retail, effectively communicating value to consumers is essential for brands to stand out and succeed. Understanding how to convey the unique selling points of products, creating compelling imagery that resonates with customers, and providing an exceptional sales […]