Category: Retail Brand Expansion

Inside New Balance’s Plan to Become a $10 Billion Sportswear Giant

Inside New Balance’s Plan to Become a $10 Billion Sportswear Giant New Balance, a brand once known for catering to dads and runners, has undergone a remarkable transformation in the past decade. The Boston-based company has successfully rebranded itself as one of the most sought-after players in the competitive sneaker industry. With a keen eye […]

Can a Cult Perfumer Go Global?

Can a Cult Perfumer Go Global? Brooklyn-based fragrance brand D.S. & Durga has long been synonymous with cult status in the perfume world. Their unique scents, handcrafted with meticulous attention to detail, have garnered a devoted following among fragrance connoisseurs. However, following its acquisition by Manzanita Capital last year, the brand now faces the challenge […]

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