The E-Commerce & Digital Marketing Association (ECDMA) is setting a new standard for industry recognition with the launch of the ECDMA Global Awards. This pioneering program goes beyond celebrating front-line innovators to acknowledge the crucial role support functions like HR, PR, and supply chain play in driving e-commerce and digital marketing success. “We’re not just […]
Navigating the Cookie Conundrum: ECDMA’s Stance on Google’s Privacy Pivot
In a digital era where privacy concerns are increasingly clashing with marketing needs, Google’s recent decision to not fully eliminate third-party cookies but instead enhance user control has sparked a significant conversation. The E-Commerce & Digital Marketing Association (ECDMA) has voiced its support for this move, recognizing the delicate balance between user privacy and the […]