On September 18, 2024, the Federal Reserve made headlines by lowering its benchmark interest rate by half a percentage point, a bold move aimed at stabilizing the United States labor market amidst mixed economic signals. The decision, grounded in an intense two-day meeting, reflects a broader strategy to maintain economic strength while curbing inflation rates. […]
UK Warns 17 Fashion Brands on Greenwashing
In a recent effort to enhance consumer protection and ensure transparency in sustainability claims, the UK’s Competition and Markets Authority (CMA) has issued warnings to 17 prominent fashion brands. These companies, which include well-known retailers such as Boohoo and Asos, have been advised to reassess their marketing practices related to sustainability, following an investigation that […]
Op-Ed | Burberry’s Ray of Hope: A Britpop Revival
What a difference a year makes for Burberry. In September 2023, the British luxury fashion house was the talk of London Fashion Week, with elaborate promotions and a high-profile presence that saw them rebrand Bond Street underground station as “Burberry Street.” Fast forward to September 2024, and the once-flourishing label now grapples with a stark […]
Zegna CEO Still Betting on China Despite Uncertain Growth
Ermenegildo Zegna, the esteemed Italian fashion house, continues to pursue its ambitious expansion strategy in China, demonstrating confidence despite the current economic uncertainties. This strategy, focused on a 2-3 year growth outlook, highlights Zegna’s resolve to invest in marketing and made-to-measure services, even in the face of a lack of clear indicators for economic recovery. […]
Chanel Buys 42 Avenue Montaigne Amid Real Estate Arms Race
In a strategic move reflecting the intense competition in the luxury retail sector, Chanel has expanded its presence on the revered Avenue Montaigne in Paris by acquiring a new property. The French fashion powerhouse purchased the building at 42 Avenue Montaigne, a prime location that solidifies its foothold in one of the world’s most prestigious […]
What Would a Post-TikTok US Mean for Brands? Look to India
As TikTok faces a potential ban in the United States, brands in the beauty sector must reconsider their marketing strategies. The ongoing legal challenges for the app’s parent company, ByteDance, serve as a wake-up call for marketers who have come to rely heavily on TikTok for their promotional activities. A glance at the Indian market, […]
The Debrief | Luxury Fashion’s Designer Diversity Problem
The luxury fashion industry has long been criticized for its lack of diversity in leadership roles. High-level positions predominantly remain occupied by individuals from traditional backgrounds, perpetuating an exclusivity that stifles innovation and variety. Despite ongoing commitments to diversity and inclusion from various brands, these issues continue to hinder the industry’s progress. In a recent […]
Exclusive: L Catterton Invests in British Fragrance Brand Vyrao
In a strategic move signaling the growing dynamics of the fragrance sector, L Catterton, the private equity powerhouse backed by luxury conglomerate LVMH, has invested in Vyrao, a rising star in the niche perfume market. The investment marks a significant step for Vyrao as it prepares for expansive growth. Founded by Yasmin Sewell, a former […]
Fashion Executives on Finding Brand Success on TikTok
This September, an intimate roundtable co-hosted by BoF and TikTok brought together top executives from leading fashion brands, including LVMH, Calvin Klein, Tiffany & Co., and E.l.f. Beauty, to explore strategic approaches for succeeding on TikTok. As brands increasingly recognize the significance of engaging with a youthful, highly interactive audience, understanding TikTok’s unique dynamics is […]
EssilorLuxottica Extends Smart Glasses Partnership With Meta
In a significant move towards advancing smart eyewear technology, EssilorLuxottica has announced the extension of its partnership with Meta Platforms. The two companies have agreed to a new long-term contract that will guide their collaborative efforts into the next decade. This partnership builds on a relationship that started in 2019, during which they developed two […]