In a significant shift within the luxury fashion landscape, LVMH has sold Off-White LLC to Bluestar Alliance LLC, a New York-based brand management company. This deal, announced on September 30, 2024, marks a pivotal moment for the Off-White brand, which has experienced tumultuous changes since the passing of its founder, Virgil Abloh, in 2021. The […]
Levi Partners With Beyoncé in Exclusive Ad Campaign
In an exciting collaboration, Levi Strauss & Co. has partnered with global pop icon Beyoncé for a new advertising campaign designed to harness the immense cultural momentum following the artist’s recent album, “Cowboy Carter.” Featuring a track titled “Levii’s Jeans,” the album has elevated Levi’s visibility, prompting the company to reimagine some of its most […]
Central Group Acquires Swiss Luxury Chain Globus
In a significant move within the retail landscape, Thailand’s Central Group has acquired the prestigious Swiss luxury department store chain, Globus. This deal marks a notable shift in ownership from Rene Benko’s Signa group, which has faced insolvency challenges. The revelation made public on September 30, 2024, signals Central Group’s growing influence in the luxury […]
Mike Ashley’s Frasers Group Makes £83 Million Offer for Handbag Maker Mulberry
In a noteworthy development in the luxury retail sector, Mike Ashley’s Frasers Group has made a significant move by proposing an £83 million bid to acquire the British handbag maker Mulberry. This offer comes amid pressing concerns surrounding the financial stability of the luxury brand, particularly following its announcement of a £10.75 million emergency share […]
Wall Street Bets on $8.5 Billion Fashion Deal’s Fate in Trial
The fashion industry stands at a crossroads as Tapestry Inc.’s $8.5 billion merger with Capri Holdings Ltd. faces a critical review by US antitrust regulators. The stakes are high, not only for the companies involved but also for hedge funds and institutional investors heavily invested in the potential outcome. The merging of Tapestry’s brands, including […]
Birkenstock Launches Foot Care Range
Birkenstock, the renowned German sandal manufacturer, is stepping into the beauty industry with the launch of a new foot care range. As the company celebrates its 250th anniversary, CEO Oliver Reichert announced that this new collection will be available on the brand’s e-commerce platform starting tomorrow, with products priced between $9.95 and $49.95. This strategic […]
What to Do When a Beauty Product Launch Goes Wrong
In the fast-paced world of beauty, a successful product launch can make or break a brand. However, botched launches are commonplace and can quickly escalate from a minor issue to a public relations nightmare, affecting both consumer perception and sales. Brands like Youthforia and YSL have recently found themselves embroiled in controversy, underscoring the critical […]
Francesca Bellettini’s Plan For Kering
In the world of luxury fashion, few names echo with as much influence and promise as Francesca Bellettini. Recently appointed as Kering’s deputy CEO for brand development, her mission is not merely to steer one iconic brand but to rejuvenate a constellation of high-end labels, including the flagging Gucci. Bellettini’s track record at Saint Laurent, […]
How Brands Use the Front Row to Mint the Next ‘It’ Item
Fashion shows have long been a powerful tool for brands, combining aesthetics with marketing prowess. While the allure of runway designs remains undiminished, an emerging trend underscores a strategic shift: brands are increasingly using the front row as a dynamic stage for sales. This article examines how brands are creatively dressing VIP guests in coordinated […]
Alessandro Michele’s Valentino Debut: Lightness, Luxury and ‘Fireflies Seeking Love’
PARIS — Alessandro Michele’s inaugural runway show for Valentino was hosted in a dreamy venue dubbed the “Pavillon des Folies.” This setting provided an enchanting backdrop that reflected Michele’s unique vision and reinvigorated approach to fashion. The show, however, anticipated criticism that often circulates on social media, particularly reflections on Michele’s established identities through whimsical […]