In a significant push for change, more than 200 models and industry leaders, including renowned figures such as Christy Turlington, Helena Christensen, Alessandra Ambrosio, and Beverly Johnson, have united their voices in an open letter urging New York Governor Kathy Hochul to sign the Fashion Workers Act into law. This landmark bill aims to shield […]
As Bitcoin soars, luxury brands consider accepting crypto payments
In recent months, the dramatic increase in Bitcoin’s value has sparked a renewed interest among luxury brands to embrace cryptocurrency as a payment method. This trend highlights a shift in the luxury market, which is actively seeking innovative strategies to connect with a new class of consumers armed with crypto assets. Historically, luxury brands such […]
Will Luxury Watches See a Crypto-Fuelled Comeback?
The luxury watch market has faced significant challenges in recent years, particularly during the prolonged downturn coinciding with cryptocurrency’s volatile journey. However, recent surges in Bitcoin’s value are stirring hopes of a renaissance for high-end timepieces. As cryptocurrency gains traction once again, the implications for luxury watch brands and their clientele warrant a closer examination. […]
Highsnobiety Names Noah Johnson Editor In Chief
In a transformative move within the world of youth-oriented media, Highsnobiety has appointed Noah Johnson as its new Editor in Chief, as announced on December 18, 2024. This strategic decision comes alongside other key appointments that reflect the organization’s broader vision for engaging contemporary youth culture through both print and digital formats. Johnson, previously the […]
Apply Now: The Business of Beauty Global Awards 2025
In the rapidly changing beauty industry, opportunities abound for innovative entrepreneurs. The Business of Beauty Global Awards 2025 represents a significant chance for new and established beauty founders to showcase their achievements and gain recognition. This prestigious event, organized by The Business of Fashion (BoF), aims to honor six exemplary entrepreneurs at the third edition […]
Why Are Sneaker Collaborations So Boring?
In recent years, sneaker collaborations have become ubiquitous in the fashion industry. However, many enthusiasts and insiders express disappointment with these partnerships, characterizing them as uninspired and lacking true innovation. From industry giants to emerging indie designers, the collaboration landscape reveals a concerning trend towards mediocrity over creativity. For activewear brands, collaborations with independent designers […]
Why Influencer Gifting Made a Comeback in 2024
In recent years, the marketing landscape for brands has shifted significantly, particularly in how they engage with influencers. Influencer gifting, once seen as a supplementary strategy, has transformed into a fundamental component of marketing strategies worldwide. This shift stems from a growing need for authenticity and organic product placement among consumers who are increasingly wary […]
US Retail Sales Beat Expectations in November
In a surprising turn of events, US retail sales surged 0.7 percent in November, surpassing analysts’ expectations and continuing an upward trend that began in October. This positive development, as reported by the Commerce Department’s Census Bureau, demonstrated a robust economic environment heading into the year-end holiday season. Previous results showed an upwardly revised 0.5 […]
Puig to Assume Full Ownership of Charlotte Tilbury in 2031
In a significant shift within the beauty landscape, Puig, the Spanish fashion and beauty conglomerate, has announced that it will assume full ownership of Charlotte Tilbury’s cosmetics brand by early 2031. This move comes five years after Puig initially acquired a majority stake in the company in 2020. The extension of their partnership to 2030 […]
The Debrief | BoF’s Top Stories of 2024
As 2024 draws to a close, it is an opportune moment to reflect on the pivotal narratives that have shaped the business landscape this year, particularly within the fashion industry. The Business of Fashion (BoF) has consistently been at the forefront of these discussions, providing in-depth analyses that highlight both challenges and opportunities facing brands. […]