The fashion industry has witnessed a tumultuous year in 2024, exacerbated by an election that brought unpredictability to workplace dynamics. A notable point of stability amid this chaos has been the ongoing adaptation to hybrid work arrangements—a strategy that many companies are reluctantly engaging in while facing significant pressures. The aftermath of the election is […]
The Best of BoF 2024: Designer Reboots and a Rocky Market
In 2024, the luxury fashion sector faced significant challenges, leading brands like Chanel, Valentino, and Fendi to rethink their strategies. As consumer preferences shifted and demand for high-end products dwindled, these companies sought to revitalize their offerings through creative changes. Notably, Gucci and Burberry encountered obstacles in their rebranding endeavors, highlighting the complexities involved in […]
The Best of BoF 2024: A Return to Beauty Retail
The landscape of beauty retail is shifting dramatically, revealing a blend of both traditional and online sales channels thriving in 2024. As consumers return to shopping in person, driven by new experiences and product offerings, the industry is seeing growth across all demographics. Notably, the rise of younger shoppers is transforming the market landscape. Throughout […]
The Best of BoF 2024: Finding Technology’s Value
As we close the chapter on 2024, it’s clear that the conversation around technology—particularly artificial intelligence (AI)—has shifted dramatically. Gone are the days of simple excitement over the novelty of generative AI; instead, brands and retailers are now grappling with pressing questions about its practical applications and long-term viability. This year served as a critical […]
The BoF Podcast | What Happens When It’s Too Hot to Make Fashion?
In the world of fashion, climate change poses unprecedented challenges, particularly for workers and supply chains in developing nations. The recent episode of The Business of Fashion (BoF) Podcast titled “What Happens When It’s Too Hot to Make Fashion?” highlights the pressing realities faced by an industry reliant on global supply chains which are now […]
The Best of BoF 2024: How Beauty’s Biggest Companies Fared in 2024
In 2024, the spotlight in the beauty industry shifted from emerging trends and innovative products to the intricate dynamics among industry giants. This year, significant corporate shakeups made headlines, often eclipsing the very brands that these conglomerates market. One of the notable stories was the high-stakes leadership transition at Estée Lauder Companies. Fabrizio Freda, the […]
The Best of BoF 2024: Fashion’s Sustainability Pullback
In 2024, the fashion industry is grappling with a complex mix of challenges that have resulted in a downward trend in sustainability initiatives. Amid increasing economic pressures, the focus on environmental responsibility has diminished, leading to significant consequences for brands and the overall health of the sector. This article examines the current state of sustainability […]
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
The year 2024 represented a significant transformation in the fashion industry as marketers sought innovative methods to connect with increasingly cautious consumers. In a landscape shaped by a mixture of emerging trends and cultural landmarks, the integration of sports played a vital role in reaching audiences previously preoccupied with post-pandemic spending. The Olympics provided a […]
The Best of BoF 2024: Head to Health
In 2024, the beauty industry made significant strides in promoting hair health through innovative scalp care products and a shift towards prioritizing consumer education. This year was marked by a surge in sales for products aimed at addressing hair thinning and health, as consumers began to recognize the importance of scalp care, often referred to […]
The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook
In recent years, the direct-to-consumer (DTC) landscape has undergone significant transformations. After a tumultuous period marked by failures of several high-profile brands like Parade and Outdoor Voices, 2024 has seen a resurgence of thriving DTC companies that have mastered the delicate art of balancing growth and cost. This article explores how forward-thinking brands have navigated […]