How to Master the Art of “Trash Talk” Marketing In the world of sportswear, competition is fierce both on and off the court. As the NBA Finals heat up, sportswear brands are not only battling it out through their sponsored teams but also through the art of “trash talk” marketing. This playful yet strategic form […]
W Hotels’ Lessons in Luxury’s Evolution to Meet Global Consumer Expectations
W Hotels’ Evolution: Redefining Luxury to Meet Global Consumer Expectations Luxury hospitality is no longer just about opulent decor and impeccable service; it’s about creating experiences that resonate with the modern consumer. W Hotels, known for its cutting-edge design and vibrant atmosphere, has embarked on a journey to redefine luxury for a new generation of […]
Does the Fashion Industry Need to Travel as Much as It Does?
Fashion Industry’s Travel Dependency: Rethinking the Need in Light of the Pandemic The fashion industry, known for its glitz, glamour, and jet-setting lifestyle, has come face to face with a harsh reality in the wake of the escalating coronavirus pandemic. As mandatory travel bans ground flights and halt in-person meetings, industry executives and creatives are […]
Why Fashion Brands and Wealthy Americans (Still) Love London
Why Fashion Brands and Wealthy Americans Still Love London London, despite the economic challenges faced by the British economy, continues to maintain its allure for international fashion brands and wealthy American tourists. The city’s unique blend of history, culture, and innovation has solidified its position as a global fashion capital and a hotspot for luxury […]
Vogue Italia Launches ‘Life In Vogue’ Exhibit During Salone del Mobile Milano
Vogue Italia’s ‘Life In Vogue’ Exhibit: A Fusion of Fashion and Design Vogue Italia, a pioneer in the fashion industry, has once again proven its innovative prowess by launching the ‘Life In Vogue’ exhibit during the prestigious Salone del Mobile Milano. This exhibit marks a celebration of the Milan Furniture Fair and the highly anticipated […]
Florence Exhibits Examine the Art-Fashion Dynamic
Florence Exhibits Examine the Art-Fashion Dynamic Italy’s Renaissance capital, Florence, is reclaiming its centuries-old role as an incubator of the interplay between fashion and art. This revival of Florence’s cultural heritage is evident in the numerous exhibitions that delve into the intricate relationship between these two creative realms. From showcasing iconic fashion pieces inspired by […]
Longtime Beauty Editor Jane Larkworthy Dies at 62
Longtime Beauty Editor Jane Larkworthy Dies at 62 The world of beauty and fashion journalism has lost a shining star with the passing of Jane Larkworthy at the age of 62. Known for her impeccable taste, insightful writing, and influential voice, Larkworthy leaves behind a legacy that has left an indelible mark on the industry. […]
Op-Ed | Dear Fashion CEOs, Stop Undermining Climate Action
Op-Ed | Dear Fashion CEOs, Stop Undermining Climate Action The fashion industry has long been associated with glamour, creativity, and innovation. However, behind the scenes, there is a darker reality that many CEOs of fashion brands seem reluctant to address – the industry’s significant contribution to climate change. While some companies have set ambitious emissions […]
Fashion’s New PR Playbook for India
Fashion’s New PR Playbook for India In the ever-evolving world of fashion, publicists are constantly seeking innovative ways to capture the attention of consumers, especially in emerging markets like India. With a rapidly growing economy and a burgeoning middle class with a penchant for luxury goods, the Indian market presents a lucrative opportunity for fashion […]
Worldview | Vietnam’s Crackdown on Counterfeit Luxury Goods
Worldview | Vietnam’s Crackdown on Counterfeit Luxury Goods Vietnam is making headlines in the global markets fashion business news with its recent crackdown on counterfeit luxury goods. The country, known for its bustling markets and vibrant street shopping scene, has long been a hotspot for counterfeit products, including fake designer handbags, clothing, and accessories. However, […]