Case Study | How to Maximise Your Influencer Strategy In today’s fast-paced digital landscape, leveraging influencers has become a cornerstone of successful marketing strategies. The power of social media has exponentially increased the reach and impact of influencers, turning them into key players in brand promotion and customer engagement. As businesses strive to stay ahead […]
At Citi, Unlocking New Growth Strategies for Beauty Brands
At Citi, Unlocking New Growth Strategies for Beauty Brands In the ever-evolving landscape of the beauty industry, staying ahead of the curve is imperative for brands looking to secure their spot in the market. With acquisition opportunities narrowing and market dynamics constantly shifting, it has become increasingly challenging for beauty businesses to find sustainable growth […]
Bridging the digital divide through language inclusion
Bridging the Digital Divide Through Language Inclusion In a world where the internet plays a crucial role in almost every aspect of our lives, ensuring equal access for everyone is more important than ever. However, one significant barrier that continues to hinder this goal is the lack of language inclusion in digital content. Experts are […]
AU Open Forum at IGF 2025 highlights urgent need for action on Africa’s digital future
AU Open Forum at IGF 2025: Bridging Africa’s Digital Divide Africa stands at a pivotal moment in its digital journey, with ambitions soaring high but challenges looming large. The recent AU Open Forum at the Internet Governance Forum 2025 (IGF 2025) served as a stark reminder of the urgent need for action to secure Africa’s […]
Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push
Inside Gap’s Last-Ditch Effort to Overcome Tariff Challenges The legacy of Gap Inc., an iconic retailer that found its heyday in the ’90s, has been marred by years of struggle and decline. However, hope flickered on the horizon when Richard Dickson took the reins and spearheaded a promising comeback strategy. Just as the company started […]
Worldview | Iran-Israel War Disrupts Local Businesses, Poses Global Risks
Worldview | Iran-Israel War Disrupts Local Businesses, Poses Global Risks In the realm of global markets and business, the recent escalation of tensions between Iran and Israel has sent shockwaves through local businesses and raised concerns about broader global risks. As the conflict intensifies, the reverberations are being felt far beyond the borders of the […]
Protecting the vulnerable online: Global lawmakers push for new digital safety standards
Protecting the vulnerable online: Global lawmakers push for new digital safety standards From digital deepfakes to economic exploitation, global experts reveal how online threats are evolving faster than current laws can contain them. The digital landscape is constantly changing, presenting new challenges for individuals and businesses alike. As technology advances, so too do the tactics […]
Amazon’s Premium Beauty Push May Be a Buffer Against Trump’s Tariffs
Amazon’s Premium Beauty Push May Be a Buffer Against Trump’s Tariffs As Amazon gears up for its highly anticipated Prime Day event, the e-commerce giant is strategically positioning itself to navigate the turbulent waters of trade tariffs imposed by the Trump administration. With a sharp focus on expanding its premium beauty category, Amazon is making […]
Chinese Makeup Brands Are Winning Over Global Consumers
Chinese Makeup Brands Are Winning Over Global Consumers In the ever-changing landscape of the beauty industry, Chinese makeup brands have been making waves and capturing the attention of global consumers. With the potential TikTok ban looming in the US, brands like Judydoll and Florasis have seized the opportunity to expand their reach and appeal to […]
TikTok denies buying Trump memecoins after bribe claims
TikTok Denies Buying Trump Memecoins After Bribe Claims The recent allegations of TikTok being involved in a controversial deal regarding Trump memecoins have sparked widespread speculation and scrutiny. Sherman, a prominent figure in the industry, has linked TikTok’s delay in addressing the issue to the alleged Trump coin deal. The social media platform has vehemently […]