The Fight for Influencer Marketing Dollars Heats Up In the ever-competitive arena of influencer marketing, where brands seek to connect with audiences through social media personalities, a new player has emerged to challenge the status quo. ShopMy, a four-year-old influencer monetization platform, has been making waves by attracting over 50,000 creators to its platform. This […]
Together Group Acquires Digital Studios Imerza and Visualisation One
Together Group Acquires Digital Studios Imerza and Visualisation One In a strategic move to bolster its immersive digital experience offerings, Together Group, the parent company to Purple PR, has recently acquired two prominent digital studios – Imerza and Visualisation One. This acquisition marks a significant step towards expanding the group’s technological capabilities and solidifying its […]
Can You Sell Sexual Wellness Without Sex?
Can You Sell Sexual Wellness Without Sex? The sexual wellness industry, once a promising and rapidly growing sector, is currently facing setbacks in the United States. With mainstream retailers stepping back and social media platforms imposing restrictions on digital marketing related to sexual products, brands within this space are being forced to pivot and rethink […]
Can Formula 1 Keep TAG Heuer in the Fast Lane?
Can Formula 1 Keep TAG Heuer in the Fast Lane? TAG Heuer, the renowned watch brand under the LVMH umbrella, is gearing up to accelerate its marketing efforts in the dynamic world of Formula 1 racing. With plans to allocate almost 20 percent of its sales to marketing initiatives this year, the brand is underlining […]
A TikTok-Famous Brand Gets Ready for Life Offline
A TikTok-Famous Brand Gets Ready for Life Offline In the ever-changing landscape of digital marketing and e-commerce, the power of social media platforms cannot be underestimated. Liverpool-based mass cosmetics brand, Made by Mitchell, experienced firsthand the transformative impact of TikTok on its business trajectory. Initially teetering on the edge of closure, the brand was catapulted […]
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming Fashion gaming has taken a new turn with Drest, the fashion styling mobile app that recently received a significant $19.1 million investment in June 2023. This infusion of capital has paved the way for Drest to relaunch as a groundbreaking marketing tool that leverages storytelling […]
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha In the ever-changing landscape of digital marketing, brands are constantly seeking new ways to engage with younger generations. As Gen Z begins to take center stage, another cohort is quietly emerging – Gen Alpha, those born from 2010 onward. This generation is poised to […]
Google faces backlash from privacy advocates over new tracking rules
Google Faces Backlash from Privacy Advocates Over New Tracking Rules Google recently made waves in the tech world with its announcement of a new tracking policy that allows fingerprinting for ad targeting. This move has ignited a heated debate among privacy advocates, regulators, and industry insiders about user control and data protection in the digital […]
Fashion Marketers Ditch Clichés on Valentine’s Day
Fashion Marketers Ditch Clichés on Valentine’s Day Valentine’s Day, a time when brands typically flood the market with clichéd images of romance, chocolates, and hearts. However, this year, many fashion marketers decided to break away from the traditional mold and embrace a new approach. Instead of relying on tired clichés, brands chose to think outside […]
Perplexity’s unique Super Bowl promotion pays off
Perplexity’s Unique Super Bowl Promotion Pays Off Perplexity, a rising star in the world of mobile apps, recently made waves with its innovative and lucrative Super Bowl promotion. The company’s well-timed contest during the biggest sporting event of the year proved to be a stroke of genius, driving a significant surge in app downloads and […]