Category: Digital Advertising

Another antitrust blow for Google as US judge declares ad tech monopoly illegal

Another Antitrust Blow for Google as US Judge Declares Ad Tech Monopoly Illegal In a landmark judgment, a U.S. judge on Thursday ruled that Alphabet’s Google built an illegal monopoly over online ads, providing a significant win for the long-standing antitrust cases against the tech giant. The ruling, which declared Google’s control over ad tech […]

Google Illegally Monopolised Some Ad Tech Markets, Judge Rules

Google Illegally Monopolised Some Ad Tech Markets, Judge Rules A federal judge recently delivered a significant blow to tech giant Google by ruling that the company had illegally monopolized certain online advertising technology markets. This decision marks a pivotal moment in the ongoing scrutiny of Google’s business practices and dominance in the digital advertising realm, […]

Temu, Shein Slash Digital Ads as Tariffs End Cheap Shipping From China

Temu, Shein Slash Digital Ads as Tariffs End Cheap Shipping From China With the recent changes in tariffs affecting cheap shipping from China, e-commerce giants Temu and Shein have made a strategic shift in their advertising strategies. Known as two of the biggest advertisers on US social media platforms, these companies are now reevaluating their […]

Crypto ads on Google must meet MiCA standards

Crypto Ads on Google Must Meet MiCA Standards In the ever-evolving world of cryptocurrency, advertising plays a crucial role in attracting new users and investors. However, with great power comes great responsibility, especially when it comes to promoting financial services. Recently, Google announced that exchanges and wallets looking to advertise their crypto services on the […]

Spotify launches Ads Exchange and Gen AI ads in India

Spotify’s New Frontier: Ads Exchange and Gen AI Ads Revolutionize Advertising in India In the ever-evolving landscape of digital advertising, Spotify has once again raised the bar with the introduction of Ads Exchange (SAX) in India. This new platform not only enhances advertisers’ ability to track performance but also maximizes ad reach across various formats, […]

Meta agrees to halt targeted ads in landmark UK privacy case

Meta Agrees to Halt Targeted Ads in Landmark UK Privacy Case Meta, formerly known as Facebook, has recently made a significant decision in response to a landmark privacy case in the UK. The tech giant has agreed to halt the use of personal data for targeted ads, following a lawsuit over data privacy concerns. This […]

Mark Zuckerberg confirms Llama’s soaring popularity

Mark Zuckerberg Confirms Llama’s Soaring Popularity Mark Zuckerberg, the CEO of Meta, has recently confirmed the soaring popularity of Llama, the artificial intelligence (AI) entity developed by the tech giant. Despite facing legal and regulatory hurdles, Meta continues to push forward with new AI capabilities and significant investment in the sector. Llama, an AI creation […]

Google warns breakup plans could harm economy and security

Google Executives Argue Against Breakup Plans, Citing Potential Harm to Economy and Security In recent times, the tech giant Google has found itself under increasing scrutiny regarding its dominance in the digital sphere. With calls for antitrust actions growing louder, proposed remedies including breaking up the company have been suggested. However, Google executives are vehemently […]

Mukesh Ambani targets small businesses to boost IPL revenues

Mukesh Ambani Targets Small Businesses to Boost IPL Revenues In the realm of business magnates, Mukesh Ambani stands out as a visionary leader with a knack for spotting opportunities where others see challenges. His latest move to target small businesses as a means to boost revenues for the Indian Premier League (IPL) is a testament […]

EU court sides with Italy in Google antitrust case

EU Court Backs Italy in Landmark Google Antitrust Case In a groundbreaking decision, the European Union court has sided with Italy in a pivotal antitrust case against tech behemoth Google. This ruling marks a significant victory for fair competition and platform interoperability, setting a precedent for future regulations and enforcement actions within the digital landscape. […]

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