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Case Study | How to Maximise Your Influencer Strategy
3D-printed resin ‘shocks’ scientists with rubber-like flex, plastic-like strength
Cybercrime surge hits airlines across North America
How effective is AI-enhanced quality assurance in manufacturing?
Water quality under pressure: Climate, pollution, and the fight for clean rivers and lakes
Bold Management Acquires Influencer Agency The Digital Prototype
Tracee Ellis Ross’s Pattern Debuts TV Commercial — With a Twist
Executive Memo | Selling to Consumers in Uncertain Times
At Citi, Unlocking New Growth Strategies for Beauty Brands

Category: Consumer Behavior Analysis

Brand Management Business Innovation Consumer Behavior Analysis Market Research Retail Sales Strategies
Aria Patel

Executive Memo | Selling to Consumers in Uncertain Times

Navigating Sales Strategies: Adapting to the Cautious Consumer Climate In the current landscape of persistent inflation and wavering consumer confidence, brands are encountering a pivotal obstacle in their path to success. The question on the minds of executives across industries is clear: how can they effectively sell to a more prudent, value-centric shopper while upholding […]

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