This Week: Fashion’s Back-to-School Dilemma As the summer draws to a close, retailers are gearing up for the back-to-school season, a crucial time for the fashion industry. With an estimated $11 billion at stake, this period can make or break the yearly revenue for many brands and stores. However, this year presents a unique challenge […]
How Prestige Beauty Customers Define Value Today
How Prestige Beauty Customers Define Value Today The landscape of the prestige beauty industry is constantly evolving, driven by the ever-changing expectations and preferences of consumers. At The Business of Beauty Global Forum 2025, Mary Carmen Gasco-Buisson, the CEO of Unilever Prestige, shed light on how customers are redefining the concept of value in the […]
China’s Extended 618 Shopping Festival Fails to Stir Excitement
China’s Extended 618 Shopping Festival Fails to Stir Excitement China’s annual 618 Shopping Festival is a much-anticipated event in the world of e-commerce, with major players like JD.com and Alibaba’s Tmall offering huge discounts and promotions to attract consumers. However, this year’s extended festival seems to have failed in generating the usual level of excitement […]
How ‘Revenge Travel’ Will Impact Luxury Sales
The Impact of ‘Revenge Travel’ on Luxury Sales As border re-openings and the repatriation of spending take center stage, the landscape of luxury sales is set to undergo a significant transformation, especially in the realm of Chinese consumer behavior. The phenomenon of ‘Revenge Travel’ is expected to play a pivotal role in shaping the patterns […]
Is Homemade Shampoo A Recession Indicator?
Is Homemade Shampoo A Recession Indicator? In recent times, a peculiar trend has been sweeping across social media platforms, particularly TikTok. DIY haircare recipes featuring ingredients like red onions and stovetop rice water have been gaining immense popularity, sparking discussions about whether these trends are merely fads or indicative of a more profound societal shift. […]
The Debrief | Are Viral Microtrends Losing Their Cool?
The Debrief | Are Viral Microtrends Losing Their Cool? In the fast-paced world of fashion and retail, trends come and go at an unprecedented rate. From the infamous ‘Tomato Girl’ to the concept of ‘Quiet Luxury,’ viral microtrends have long held the spotlight, influencing consumer behavior and shaping industry strategies. However, as we navigate through […]
Op-Ed | Target’s DEI Flip-Flop Came at a Price
Op-Ed | Target’s DEI Flip-Flop Came at a Price In the world of retail, decisions made by major corporations reverberate far beyond boardrooms and balance sheets. Recently, Target made headlines when it backtracked on its commitment to diversity, equity, and inclusion (DEI) initiatives, a move that has had significant repercussions. Early data now indicates that […]
When Every Product Launch Is a Holiday
When Every Product Launch Is a Holiday In the fast-paced world of marketing and consumerism, every brand is constantly striving to capture the attention of their target audience. From social media campaigns to celebrity endorsements, companies are always looking for new and innovative ways to stand out from the competition. One strategy that has been […]
JD.com Sales Rise Most in Years After China Consumers Awaken
JD.com Sales Rise Most in Years After China Consumers Awaken Chinese e-commerce giant JD.com has recently reported a substantial surge in sales, marking its fastest revenue growth in nearly three years. This significant uptick, with a remarkable 13 percent increase in sales for the December quarter, has been attributed to a combination of factors, including […]
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers In the fast-paced and competitive world of retail, effectively communicating value to consumers is essential for brands to stand out and succeed. Understanding how to convey the unique selling points of products, creating compelling imagery that resonates with customers, and providing an exceptional sales […]