Inside Adidas’ Yeezy Dilemma Adidas, the German sportswear giant, found itself in a lucrative partnership with rapper Kanye West, also known as Ye. The collaboration resulted in the creation of the highly sought-after Yeezy brand, which generated a staggering $1.7 billion in 2021 alone. This accounted for nearly 7 percent of Adidas’ annual revenue, showcasing […]
Balenciaga Cuts Ties With Ye
Balenciaga Cuts Ties With Ye In a surprising turn of events, luxury fashion house Balenciaga, owned by parent company Kering, has officially announced the termination of its relationship with the controversial artist known as Ye. The decision, as communicated by Kering, signifies a definitive end to any existing partnerships and rules out the possibility of […]