La Beauté: Louis Vuitton’s First Campaign Stars Hoyeon Louis Vuitton, the renowned luxury fashion house, has taken a significant step into the world of beauty with its inaugural makeup collection. Shot by the legendary fashion photographer Steven Meisel, the campaign features the talented actress Hoyeon, best known for her role in the global hit series […]
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Vibe Marketing: The Next Big Trend in Beauty Industry In the fast-paced world of the beauty industry, staying ahead of the curve is essential. With the rise of generative AI, a new trend called “Vibe Marketing” is taking the sector by storm. This innovative approach is revolutionizing how beauty products are created and marketed, but […]
What It Takes to Get Into Sephora
The Qualifications Needed to Get Your Brand into Sephora Securing a spot on the shelves of Sephora, the beauty retail giant, is a dream for many emerging brands in the industry. It signifies not only a stamp of approval but also a significant boost in visibility and sales. However, getting your products into Sephora is […]
How Beauty Plans to Crack Substack
Beauty Brands are Embracing Substack to Elevate Long-Form Storytelling In the ever-evolving landscape of digital media, Substack has emerged as a powerful platform for creators to share long-form content directly with their audience. While initially popular among journalists and writers, Substack is now catching the eye of the beauty industry’s A-list players. From founders to […]
Beauty Chases Its New Rocket Ships
Beauty Chases Its New Rocket Ships The beauty industry, like many others, is facing uncertainties as companies lower their forecasts, brace for tariffs, and undertake layoffs. In this shifting landscape, it has become evident that relying solely on tried-and-true categories and markets may no longer suffice. To stay ahead in these challenging times, beauty brands […]
The Estée Lauder Companies Joins BoF Careers
The Estée Lauder Companies: A New Player on BoF Careers This week marks an exciting development for fashion and beauty professionals as The Estée Lauder Companies joins BoF Careers, the renowned global marketplace for talent in the industry. With a rich history and a commitment to innovation, The Estée Lauder Companies bring a wealth of […]
Indie Beauty Brand Youthforia to Close
Indie Beauty Brand Youthforia to Close The indie beauty industry is a vibrant and competitive space, filled with creativity, passion, and innovation. However, not all stories have a happy ending. In a recent turn of events, Youthforia, a once-promising indie beauty brand, has announced its closure. This decision comes after years of controversy and backlash […]
This Week: The Aftermath of Liberation Day 2.0
This Week: The Aftermath of Liberation Day 2.0 As the world braces itself for the impact of Trump’s tariffs finally taking effect on August 7th, the business landscape is experiencing a wave of uncertainty and apprehension. The long-anticipated implementation of these tariffs is set to disrupt global trade dynamics, leaving many industries scrambling to navigate […]
Rianta Capital Invests In Biotech Beauty Brand
Rianta Capital Boosts Biotech Beauty Brand Reome with Strategic Investment Rianta Capital, a prominent investment firm, has set its sights on the burgeoning biotech beauty industry with its recent investment in Reome. The UK-based skincare brand, founded by a former beauty editor, has successfully closed its first round of fundraising with Rianta Capital leading the […]
Olive & June To Be Acquired by Helen of Troy
Olive & June Acquired by Helen of Troy: A Strategic Move in the Beauty Industry In a strategic move within the beauty industry, Drybar owner Helen of Troy has made a significant bet on the do-it-yourself (DIY) nail care sector with its acquisition of Olive & June. This acquisition marks a notable shift in focus […]