Freck Beauty Founder Sells Brand, Steps Down Freck Beauty, the cult-favorite cosmetics brand celebrated for its innovative freckle pen, is undergoing a significant transformation as its founder bids farewell. Following the sale of the company to an undisclosed group of investors, the reins of Freck Beauty have been handed over to Nameless CPG, marking a […]
Do Beauty Brands Need Sample Sales?
Do Beauty Brands Need Sample Sales? In the ever-competitive world of beauty brands, the question of whether sample sales are a necessary strategy has been a topic of debate. Drawing inspiration from the fashion industry, beauty brands have started to adopt the concept of limited-time shopping events to clear excess inventory and generate buzz among […]
The Beauty and Fashion Brands That Won Coachella 2025
The Beauty and Fashion Brands That Won Coachella 2025 Coachella, the annual music and arts festival in California, is not only a celebration of music but also a runway for the latest beauty and fashion trends. In 2025, two buzzy brands emerged as the frontrunners, capturing the hearts of attendees and dominating social media conversations: […]
Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?
Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit? Davide De Giglio, the mastermind behind Off-White and a prominent figure in the fashion industry, is once again making headlines with his latest venture. Reports have surfaced indicating that the brand Rhode, backed by De Giglio and fronted by Hailey Bieber, is considering a […]
How Jones Road Used AI for Its Biggest Campaign Ever
How Jones Road Leveraged AI for Its Most Successful Campaign Yet Jones Road, the renowned American cosmetics brand, recently made waves in the industry by incorporating cutting-edge artificial intelligence tools into its latest marketing campaign. By harnessing the power of technologies like OpenAI’s Deep Research, the company was able to delve deep into the vast […]
L’Oréal Aiming for 5% Growth in China This Year
L’Oréal Aiming for 5% Growth in China This Year L’Oréal, the global cosmetics giant, is setting its sights on a 5% growth target in China for the current year. This ambitious goal comes straight from the North Asia chief executive, Vincent Boinay, who expressed his optimism about the market during a recent announcement. According to […]
Merit Beauty Launches at Sephora UK
Merit Beauty Makes a Splash at Sephora UK Merit Beauty, the three-year-old mass makeup label that has recently surpassed $100 million in annual profitable revenue, is set to conquer the hearts of makeup enthusiasts across the UK as it launches at Sephora, the renowned LVMH-owned retailer. This strategic move marks a significant milestone for the […]
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands Skiing, once a niche sport enjoyed by a select few, has now transcended its traditional boundaries to become a mainstream phenomenon. The allure of the snow-capped mountains, the adrenaline rush of gliding down the slopes, and the cozy après-ski culture have all contributed to […]
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness In the vast and ever-growing landscape of the beauty industry, there are certain products that stand out above the rest. These cult beauty products have a dedicated following of fans who swear by their transformative powers. But what does it take to turn […]
L’Oréal Sales Miss Estimates as China Demand Remains Weak
L’Oréal Sales Miss Estimates as China Demand Remains Weak French cosmetics giant L’Oréal recently faced a setback as its sales growth fell short of expectations, registering a mere 2.5 percent increase. The underperformance was primarily attributed to softened demand in the US market, further exacerbated by the persistent sluggishness in China, ultimately dragging down the […]