Akt London, Yse Beauty, and Ruka: The Rising Stars of The Business of Beauty Global Awards In the ever-competitive landscape of the beauty industry, standing out as a new brand can be a daunting challenge. However, three young brands have managed to capture the attention of the Global Awards jury with their innovative approach and […]
Do Beauty Brands Need Sample Sales?
Do Beauty Brands Need Sample Sales? In the ever-competitive world of beauty brands, the question of whether sample sales are a necessary strategy has been a topic of debate. Drawing inspiration from the fashion industry, beauty brands have started to adopt the concept of limited-time shopping events to clear excess inventory and generate buzz among […]