Why Brands Are Creating Their Own TV Shows In today’s fast-paced digital world, traditional advertising methods are becoming increasingly ineffective. Consumers are bombarded with ads everywhere they turn, leading to what experts call “ad fatigue.” As a result, brands are constantly on the lookout for innovative ways to connect with their target audience and cut […]
The New DTC Rebranding Playbook
The New DTC Rebranding Playbook Direct-to-consumer (DTC) brands have been at the forefront of revolutionizing the way we shop, disrupting traditional retail models, and forging direct connections with consumers. These pioneers have not only changed the game in terms of distribution and marketing but have also reshaped consumer expectations and behaviors. However, as the market […]
The Art and Science of Product Naming
The Art and Science of Product Naming When it comes to product naming, there is a delicate balance between art and science. A well-chosen name has the power to capture the essence of a product, evoke emotions, and resonate with the target audience. Think of iconic names like Glossier’s “Boy Brow” or Hill House Home’s […]
What Comes After Beauty Branding’s Bold Font Boom?
Breaking Away from the Bold: The Future of Beauty Branding In a world where chunky typefaces in bright colors dominate beauty branding, standing out on retail shelves has become a challenging feat. The bold font boom, once a trend-setting choice for many beauty brands, is now facing saturation as more and more companies adopt similar […]